Founding GTM
Location: Remote (U.S.-based)
Industry: Fintech / B2B SaaS Infrastructure
Work Model: Fully Remote
Compensation: Base salary $90,000–$120,000, On-Target Earnings (OTE) $120,000–$150,000, plus early-stage equity
About the Company
A high-growth fintech startup is building the financial operating system for modern B2B platforms. The company enables software businesses to offer embedded spend management—cards, bill pay, working capital, and expense tools—without the complexity of managing banking relationships, risk, or compliance.
Backed by top-tier investors and led by experienced fintech operators, this team is reimagining how SaaS platforms unlock financial products for their customers. Having recently launched out of stealth, the company is now expanding its go-to-market team to fuel the next stage of growth.
The Opportunity
This is a rare opportunity to join as the first go-to-market hire and work directly with the CEO to build the foundation for customer acquisition, outbound strategy, and revenue growth.
As the Founding GTM / SDR, you’ll operate as both a hands-on prospector and a strategic growth partner—experimenting with outbound tactics, crafting messaging, and helping shape the company’s early sales motion. This role offers significant visibility, ownership, and the opportunity to grow into an Account Executive or Growth leadership role as the business scales.
Responsibilities
- Drive qualified pipeline through multi-channel outbound prospecting (email, phone, and LinkedIn).
- Partner with leadership to convert inbound and outbound leads into live opportunities and new partnerships.
- Use automation and AI tools to scale outreach, track engagement, and optimize performance.
- Build and document the company’s first GTM playbooks, workflows, and reporting systems.
- Craft compelling messaging to engage decision-makers in fintech and SaaS verticals.
- Collaborate cross-functionally with product and leadership teams to align on customer feedback and roadmap priorities.
- Maintain accurate data and forecasting within CRM systems while tracking key performance metrics.
Requirements
- 1–2 years of experience as an SDR or BDR, ideally within a fintech, SaaS, or API-based company.
- Proven track record of meeting or exceeding pipeline and activity goals.
- Exceptional written and verbal communication skills; able to translate technical products into clear value propositions.
- Strong critical thinking and business judgment.
- Comfortable working autonomously in a fast-paced, early-stage environment.
- Familiarity with CRM systems and outbound tools; interest in leveraging AI for prospecting efficiency.
Average salary estimate
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