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Sales Development Representative - job 1 of 5

We’re looking for a Sales Development Representative (SDR) to help power FLORA’s revenue engine at the intersection of product-led growth and sales.

This role sits at the front door of our go-to-market motion—engaging high-intent inbound users, identifying where human touch accelerates adoption, and creating pipeline through thoughtful outbound.

How You’ll Make an Impact

Inbound & Sales-Assist Motion

  • Own first-touch outreach to high-intent inbound users and accounts (e.g., strong product usage, team expansion, enterprise signals)

  • Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights

Outbound Prospecting

  • Identify and engage target accounts through thoughtful, personalized outbound

  • Research prospects and tailor outreach based on role, industry, and creative workflows

  • Generate new pipeline aligned with FLORA’s ICPs (creative teams, agencies, in-house brand & marketing orgs)

Pipeline & Process Excellence

  • Maintain accurate, high-signal data in CRM (notes, qualification, next steps)

  • Partner closely with Sales to ensure clean handoffs and strong meeting quality

  • Provide feedback to Marketing and Product on what you’re seeing in the market—objections, use cases, patterns, and opportunities

Experimentation & Iteration

  • Test messaging, sequences, and approaches across inbound and outbound

  • Continuously refine how we identify “sales-assist moments” in a PLG motion

What We’re Looking For

  • 2+ years of experience in a SDR role, ideally in a PLG, SaaS startup environment

  • Tech-savvy and systems-oriented, with an interest in using modern tools, automation, and data to improve sales development efficiency and effectiveness.

  • Strong written and verbal communication skills—clear, concise, and human

  • Excited by creative tools and motivated to help shape how AI fits into real-world creative work.

  • Organized and process-oriented, with strong CRM hygiene

  • Passionate, purpose-led, and all-in. You enjoy working hard towards a mission you care about.

  • Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.

  • Ownership mindset—proactively identifies opportunities, solves problems, and improves systems.

  • Operates with a strong sense of urgency— every minute counts.

  • High bar for excellence + low ego; cares for what’s best for the company and team

  • Thrives in fast-moving, rapidly evolving startup environments

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Average salary estimate

$80000 / YEARLY (est.)
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$60000K
$100000K

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DATE POSTED
December 16, 2025
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