Founding US GTM Associate
Location: New York, NY
Work Model: Hybrid (3 days/week in office)
Industry: AI / B2B SaaS / Enterprise Workflow Automation
Compensation: $120,000–$140,000 OTE
About the Company
Our partner is a rapidly scaling AI-driven SaaS company transforming how modern enterprises manage purchasing, vendor approvals, and internal workflows across Finance, Legal, IT, and Security. Their platform replaces months of fragmented emails, spreadsheets, and manual approvals with a single intelligent system that automates routing, strengthens compliance, and gives leaders clear visibility into spend and risk. Backed by leading global investors and already supporting well-known enterprise organizations, the company has grown to more than 100 employees worldwide and is now building its first U.S. commercial hub in New York City.
The Opportunity
This is a rare chance to join the U.S. team at a pivotal inflection point as one of the early commercial hires. As a Founding Go-To-Market Associate, you will help define and scale the company’s GTM motion in the United States, working directly with senior commercial leaders and partnering closely with teams in both New York and London.
The role combines strategy, execution, and ownership: you will drive demand generation efforts, develop outbound messaging and market insights, support key deals, and play a central role in shaping how the company establishes and grows its U.S. presence. With a small, high-caliber team and a culture that promotes from within, early hires will have meaningful visibility with executives and a clear path to increased responsibility and leadership as the U.S. office expands.
Responsibilities
- Build and execute outbound campaigns across email, LinkedIn, and other channels to generate qualified pipeline.
- Research and identify prospective customer segments, aligning outreach to industry needs and market dynamics.
- Develop and continuously refine outbound messaging, positioning, and GTM playbooks.
- Partner with senior commercial leaders on deal-related activities, including proposals, RFP preparation, and pipeline management.
- Support development of the broader U.S. GTM strategy, contributing insights from market conversations and outbound data.
- Help shape early commercial processes, documentation, and onboarding frameworks as the team scales.
- Represent the company with professionalism while engaging prospective customers and partners.
Requirements
- 1–4 years of professional experience in Sales, Consulting, Operations, or Investment Banking.
- Strong communication skills with the ability to build rapport quickly and convey value clearly.
- Comfort learning technical products and explaining them in simple, compelling terms.
- Demonstrated ability to work in a fast-paced, high-ownership environment and navigate ambiguity.
- Entrepreneurial mindset with interest in helping build and scale a company’s U.S. presence.
- Ability to work from the New York office on a hybrid schedule (3 days/week on-site).
Average salary estimate
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