Company
SigNoz is an open-source observability platform that helps modern engineering teams monitor, debug, and optimize applications with deep visibility into metrics, traces, and logs — all in one place. Built to rival commercial tools like Datadog and New Relic, SigNoz empowers developers to self-host or use a managed cloud offering for full-stack observability without vendor lock-in.
SigNoz has grown rapidly through an inbound, community-driven motion and is now building its GTM foundation. As the company enters its next phase of expansion, we’re looking for our first Outbound Sales hire to lead the charge on new customer acquisition and shape our outbound sales engine from the ground up.
Role
This is a rare chance to join SigNoz as the first dedicated hire focused on scaling our outbound sales motions. You’ll take the company from a predominantly inbound, founder-led motion to a scalable, outbound-driven go-to-market function. You’ll partner directly with the founding team to define the sales playbook, engage with technical buyers, and build a repeatable process for pipeline creation, deal execution, and customer growth.
You’ll be both player and coach — executing full-cycle deals today while helping recruit, onboard, and mentor future sales talent as the team grows.
Responsibilities
Build the Motion
Define and execute the first outbound sales playbook for SigNoz, from ICP design to messaging and sales process.
Develop a repeatable pipeline generation strategy using outbound prospecting, strategic partnerships, and developer community engagement.
Collaborate with marketing, developer relations, and founders to strengthen top-of-funnel activity and refine qualification criteria.
Drive Revenue
Own the full sales cycle: prospecting, discovery, solutioning, negotiation, and close.
Convert high-signal inbound leads while expanding into proactive outbound outreach across engineering and DevOps teams.
Build multi-threaded relationships with technical buyers (CTOs, VPEs, Platform Engineers) and business stakeholders.
Maintain a high-close rate through consultative discovery, technical fluency, and value-based selling.
Shape the GTM Engine
Partner with product and marketing to communicate customer pain points and refine positioning.
Help define pricing, packaging, and deal structure as the company scales across customer tiers.
Build dashboards, reporting cadence, and forecasting discipline for early sales operations.
Serve as a feedback loop for the founding team on product-market fit expansion and customer success signals.
Lead the Next Phase
Act as a mentor and hiring partner for future AEs and SDRs as the team expands.
Represent SigNoz in early GTM partnerships, conferences, and developer communities.
Requirements
7–10 years of experience in full-cycle B2B SaaS sales, with at least 2+ years selling to engineering, DevOps, or observability teams.
Proven success at a Series A–C stage startup, helping establish or scale an outbound motion.
Comfortable in technical, developer-first environments — able to speak credibly about APIs, integrations, and infrastructure.
A builder mentality: you thrive in ambiguity, create structure from scratch, and iterate fast.
Exceptional at consultative discovery and translating technical value into clear business outcomes.
Motivated by ownership — you want to leave fingerprints on the sales culture, processes, and playbooks of a fast-growing company.
Non-Functional Skills & Cultural Fit
Builder’s mindset: You are resourceful, scrappy, and energized by creating repeatable systems from zero.
Technical curiosity: You take the time to understand how things work under the hood and can engage deeply with engineers and developers.
Community orientation: You respect the open-source ecosystem and understand the power of trust, transparency, and authenticity in developer-led adoption.
High ownership: You operate with autonomy, follow through on commitments, and treat the company’s success as your own.
Customer empathy: You’re motivated by solving real customer pain and building long-term, trust-based relationships.
Compensation + Benefits
OTE (cash): $200,000-$250,000 (comprises base + variable bonus)
Equity: Competitive equity package
PTO: Flexible paid time off policy
Benefits: Health coverage; 401k
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SigNoz is an open source observability platform based natively on OpenTelemetry.
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