Director of Sales, West

It’s more than just water. It’s FIJI Water, known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold in more than 90 countries. Our team has a great opportunity for a for a Director of Sales, West whose territory will include CA, NV, AZ, WA, OR, MT, ID, UT, WY, NM, CO.

Reporting to the VP, Sales, West Division, the Director, Sales, West is a key manager and leader on the FIJI Water team.  This newly created role will be to oversee sales plans and guide and mentor a team of four Sales Managers across both Retail and On-Premise channels.

• Develop and assign account portfolios for each Sales Manager which will include independent customers, regional chains, and distributors within key markets
• Follow the determined channel strategy to ensure that shelving, pricing, and merchandising objectives are aligned consistently with portfolio, brand and account goals and confirm efficient trade spending
• Drive quality business communication and ongoing cross-functional interaction with Merchandising Teams, Sales Planning, Business Development, Finance, Supply Chain, Customer Service, and Brand Marketing
• Build, lead and mentor a high-performing team, providing clear direction, mentorship, and support
• Set clear performance expectations, monitor team progress, and implement corrective actions to ensure continuous improvement.
• Leverage analytical resources to include Salesforce Data to optimize distribution, monitor OOS conditions, optimize SKU/pricing strategies and trade spend
• Manage P&L adherence reporting for retail and on-premise for distributors, chains, and independent accounts
• Take lead and initiative in understanding overall category and competitive trends
• Identify, target, and grow dollar share in key markets at an independent and regional level in both Retail and On-Premise
• Acquire a thorough understanding of each key customer’s needs and requirements and ensure team members fulfill these objectives
• Serve as the link of communication between key customers and internal teams
• Evaluates ROI prior to recommending POS or customized solutions
• Develop and execute account specific programming and be on budget
• Assist in development and delivery of annual business review at each of your accounts

• Minimum of 7-10 years of experience selling premium beverage or consume product to multiple accounts across all Channels, including retail, food, convenience, specialty and on-premise
• A minimum of 5 years field management experience developing and leading an internal Sales Manager Team
• Experience in P&L management to include financial reporting, volume planning and forecasting
• Advanced knowledge of utilizing syndicated data to build fact based selling stories/presentations (i.e., Spectra, Nielsen, IRI, Mintel).
• Proven success in creating new business and distribution opportunities resulting in market growth
• Ability to create and execute sales presentations both internally to sales team, senior leadership and external customers and train the Sales Managers on a successful production
• Possess a customer service mindset to ensure internal and external partners receive quality sales support and be able to coach the team on proper execution
• BS/BA degree in business, finance, related field highly preferred
• Availability for business travel up to 60% of the time to include occasional nights and weekends.

Pay Range: $130,000 - $150,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs.  Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 90 countries. To discover Earth’s Finest Water®, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram or Twitter.

FIJI Water is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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