Sr. Customer Sales Lead, Kroger

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...
The Customer Sales Lead Kroger is responsible for the development and implementation of joint business plans with Kroger, focusing on total volume, profit and share growth of the Campbell portfolio or assigned categories to meet agreed objectives. In addition, the Customer Sales Lead is responsible for implementing Campbell brand strategies and tactics by working closely with key decision makers at Kroger and utilizing consumer insights and category management to drive key initiatives.
 

What you will do...
• Develop annual strategic plan for the customer and present internally to gain alignment on key opportunities for growth.
• Lead the joint business planning process with the customer with a focus on strategic thought leadership in the categories they represent.
• Utilize Campbell's Sales Planning and Customer Investment system to create optimal customer plans.
• Develop and implement trade promotion strategies and tactical plans with the customer.
• Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
• Monitor and manage deduction balances and conduct post audits.
• Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Leverage Customer Development and Category Management resources appropriately.
• Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
• Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
• Lead the customer in the execution of category assessments.
• Develop accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes.

• Proactively call out potential risks or threats to monthly forecasts.
• Sell-in new items to customer and work with key customer personnel to achieve optimal distribution.
• Leverage Shopper Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
• Identify profitable opportunities to grow incremental volume.

Who you will work with...

Key members of the Meals & Bev Sales Organization.

What you bring to the table... (Must have)
• Bachelor’s Degree
• 12+ years CPG industry experience, including field sales and/or headquarter experience.

It would be great if you have...
• Ability to penetrate and conduct meetings at high levels (ie: Senior Buyer) with the customer
• Strategic thought leadership
• Problem solving skills
• Technical skills
• Strategic insights for the category & brand preferred
• Analytical skills
• Interpersonal skills
• Negotiation skills
• Written and verbal communication skills
• Supply chain knowledge
• P&L management

This role will be based out of our Kroger office 3 days a week (Hybrid).

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.