Cold Email Specialist - job 1 of 2

Position Type: Full-time | Remote
Working Hours: PST

About pavago

Pavago is seeking a Cold Email Specialist to craft, personalize, and optimize high-performing outbound campaigns that drive measurable results for our clients. This role combines copywriting mastery, data-driven personalization, and strategic thinking to help clients get the best possible outcomes from our outreach systems and technology. The ideal candidate is a creative problem-solver who thrives on writing persuasive email sequences, experimenting with AI tools, and blending cold outreach into broader go-to-market strategies.

Key Responsibilities

• Email Copywriting: Write compelling cold email sequences that capture attention and drive replies. Craft subject lines, follow-ups, and value-driven messaging tailored to each client’s ICP. Test variations and continuously refine copy based on campaign data.
• AI Personalization & Prompt Writing: Develop effective AI prompts using tools like Claude and ChatGPT to personalize outreach at scale. Ensure tone, context, and messaging are adapted for each prospect while maintaining brand voice.
• Client Collaboration: Partner with the team to resolve client requests quickly and efficiently. Strategize with internal and client teams on how to integrate cold email campaigns into overall GTM strategies.
• Targeting & Research: Identify and define ideal customer profiles (ICP) for each client. Use list-building tools like LinkedIn Sales Navigator, Clay, and Apollo to create segmented, high-quality prospect lists.
• Campaign Setup & Optimization: Configure and monitor campaigns in tools such as Instantly, Smartlead, or Apollo. Track performance metrics and suggest improvements for better deliverability and engagement.

What Does a Typical Day Look Like?

A typical day blends creativity, research, and collaboration. You’ll start by checking your assigned tasks in ClickUp, then dive into client research to understand their products and target audiences. You’ll spend most of your day writing and refining email copy, crafting AI prompts for personalization, and documenting every campaign detail in our internal app. Midday check-ins with the team help align strategies and share insights. The day ends with refining drafts or brainstorming new outreach angles — all focused on helping our clients succeed.

Required Experience & Skills

• Experience: Minimum 2 years of experience in cold email outreach, copywriting, or outbound lead generation. Proven ability to write persuasive B2B email sequences that drive conversions. Experience with list building and ICP targeting using LinkedIn Sales Navigator or similar tools.
• Tech Proficiency: Skilled in Claude, ChatGPT, and Clay for AI-driven personalization. Familiar with outreach tools such as Instantly, Apollo, or Smartlead. Comfortable using project management tools (ClickUp or similar).
• Performance Skills: Strong understanding of outbound metrics (open rates, reply rates, conversion rates). Analytical mindset (you can interpret data to improve future campaigns). Excellent written English and attention to detail.
• Communication & Independence: Self-motivated and proactive with excellent time management. Comfortable working autonomously in a fast-paced, fully remote environment. Strong communication skills and a collaborative attitude.

What Makes You a Perfect Fit

• Creative & Analytical: You know how to write persuasive copy, and back it up with data.
• AI-Savvy: You see AI as a creative partner, not just a tool.
• Strategic: You think beyond open rates and focus on long-term client success.
• Detail-Oriented: You catch the small things that make big differences in deliverability and tone.
• Growth-Minded: You constantly look for ways to improve messaging, systems, and results.

Interview Process

• Initial Phone Call: A brief conversation to understand your experience and suitability for the role.
• Video Interview: A 30-minute call to dive deeper into your professional background and assess your skills.
• Final Client Interview: A comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Swift verification of references and past employment details.
  

Ready to Apply?

If you love writing persuasive cold emails, experimenting with AI tools, and helping clients succeed through smart, data-backed outreach, we’d love to hear from you!