About Us

Cirrus is a HaaS technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.

About The Role

The VP of On-Premise Sales owns the sign industry revenue engine at Cirrus. This role is responsible for building, scaling, and optimizing a world-class go-to-market organization across our sign company partnerships.

This is a rare opportunity to build. You will step into a business with real momentum, minimal competitive pressure, and a massive, under-penetrated market—and design the go-to-market engine that takes it to the next order of magnitude. Your mandate is to architect the systems, teams, and operating discipline required to scale revenue 10x, while bringing sales and marketing together into a single, cohesive growth organization.

You will unlock leverage across channels, establish a repeatable and predictable revenue model, and help define Cirrus as the category leader in on-premise marketing for brick-and-mortar businesses. This role owns the growth narrative of the company, with clear responsibility for pipeline quality, reseller network expansion, and the consistency of execution that turns ambition into durable results.

Role Responsibilities

• Build upon and scale a strong reseller network, defining clear ICPs, segmentation, pricing and packaging, funnel architecture, and sales motions that compound as the business grows.

• Build, lead, and develop high-performing sales teams across channel and partner motions—establishing clear quotas, incentive structures, coaching standards, and accountability that consistently translate effort into results.

• Own marketing outcomes end-to-end, ensuring demand generation, performance marketing, lifecycle, and product marketing are tightly aligned to pipeline creation and revenue targets—not vanity metrics.

• Establish operating excellence through disciplined forecasting, rigorous pipeline management, cohort and conversion analysis, CAC/LTV optimization, and forward-looking capacity planning.

• Architect and activate cross-channel leverage by:

  • Converting sign-channel relationships into scalable demand sources

  • Partner with our SaaS motion to recruit, enable, and monetize installer and service partners

  • Creating reinforcing feedback loops where each channel accelerates the others

• Define and execute a single, coherent go-to-market strategy that unifies the organization while intelligently accounting for different buyer personas, sales cycles, and economic profiles across channels.

• Partner closely with Product, Finance, and Operations to align roadmap priorities, unit economics, and growth investments—ensuring scale is both fast and durable.

• Act as the executive owner of revenue alongside the CEO and Board, bringing clarity, data, and decisive recommendations during critical growth and investment decisions.

• Continuously assess market dynamics and emerging competitive threats to extend Cirrus’s first-mover advantage and keep the company ahead of the curve.

Role Qualifications

• 10+ years of progressive experience building and scaling revenue organizations in channel sales, SaaS or SaaS-led HaaS businesses.

• Proven track record taking a product from early revenue to 10x–100x scale, not just managing at steady state.

• Deep fluency in GTM mechanics: funnel design, forecasting, comp architecture, pricing, retention, and expansion.

• Career progression within a sales-led organization, including direct leadership of Sales Managers and frontline teams across new business, account management, customer success, and post-sale revenue growth functions (e.g., renewals, upsell, cross-sell, and inside-led expansion).

• Experience owning both Sales and Marketing with direct accountability for results.

• Proven ability to test, iterate, and launch pricing and monetization models, using data and customer feedback to drive continuous improvement.

• Strong operator mindset: disciplined, data-driven, and intolerant of sloppy execution.

• Ability to intelligently integrate channel strategies without allowing them to dilute SaaS velocity or focus.

• Builder of high-performance teams, with an A-player bar, high accountability, and an underdog, win-through-execution ethos.

• High intellectual horsepower, relentless work ethic, and a bias toward action and ownership.

• Bachelor’s degree required; MBA or equivalent experience preferred.

What Success Looks Like

• Building a scalable, predictable channel/reseller-led revenue engine.

• Sustained double-digit QoQ ARR growth driven primarily by SMB HaaS sales.
  Marketing that consistently produces high-quality pipeline at known CAC targets.

• Clear, measurable cross-channel leverage that increases velocity and lowers cost to acquire customers.

• A sales and marketing organization known internally for urgency, clarity, and execution excellence.

Cirrus Core Values: What we look for in a teammate

• Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

• Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.

• Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

• Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."

• Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.