Business Development Representative - Start-ups

About Alma

Alma is a hypergrowth legal-tech startup modernizing immigration for people and businesses around the world. By combining top-tier immigration attorneys with AI-powered automation, we help individuals, founders, and SMBs move through the immigration process with unprecedented speed, clarity, and trust.

Our Individuals & SMB segment is one of the fastest-growing areas of the company. Whether it’s a founder relocating to the U.S., an early-stage startup sponsoring its first employee, or a family navigating a complex visa path — Alma is here to make it faster, simpler, and more transparent.

If you love building personalized outreach engines, experimenting with automation tools, and working in a mission-driven team obsessed with customer outcomes, this role is built for you.

About the Role

As a Business Development Representative focused on Individuals & SMB, you will drive one of Alma’s highest-velocity growth motions. This role blends traditional sales prospecting with modern growth tactics — orchestrating signal-based outreach, running highly personalized sequences, and leveraging tools like Heyreach, Instantly, and Clay to create meaningful conversations at scale.

You’ll be on the front lines of helping individuals and small teams navigate life-changing immigration decisions — while shaping the playbook for how Alma grows this segment going forward.

What You’ll Do

• Own outbound pipeline generation for Individuals & SMB

• Build, launch, and optimize multi-touch automated campaigns using Heyreach, Instantly, and Clay

• Track real-time buying signals (founder activity, hiring trends, job transitions, visa inquiries, startup funding, remote worker triggers) to prioritize outreach

• Personalize emails, social messages, and call scripts at scale with AI-powered workflows

• Rapidly respond to inbound leads and qualify prospects for consultations

• Conduct discovery to understand individual or SMB immigration goals, timing, budget, and decision-making criteria

• Partner with Sales, Marketing, and Operations to refine messaging and experiment with new ICP micro-segments

• Maintain accurate CRM tracking and ensure consistent pipeline hygiene

• Contribute to building Alma’s SMB outbound playbook — messaging, sequences, triggers, and workflows

• Iterate constantly: test new hooks, channels, and automation tactics to improve conversion rates

You’ll Thrive Here If You Have

• 1–3+ years of BDR/SDR experience in high-volume SMB, consumer, or PLG-adjacent environments

• Hands-on experience with modern outbound tools (Heyreach, Instantly, Clay, Apollo, HubSpot, enrichment systems, etc.)

• Strong phone presence — comfortable making first contact and guiding prospects with empathy

• An experimenter’s mindset: you enjoy A/B testing, measuring, optimizing

• Excellent written and verbal English communication skills

• A high-ownership attitude with a bias toward fast execution

• Comfort working in a fast-paced environment with startup chaos — lots of building, iterating, and learning

• Interest in immigration, global mobility, or helping individuals navigate important life decisions

Compensation

We are transparent with compensation and benchmark against similar early-stage tech roles.

United States (Remote):

• Base: $55,000 – $60,000

• OTE: $85,000 – $95,000

Canada (Remote):

• Base: CAD $70,000 – $78,000

• OTE: CAD $108,000 – $122,000
  

Why This Role Is Special

• You’ll directly impact people’s lives — your outreach helps individuals and small teams overcome complicated immigration hurdles.

• You’ll become a specialist in signal-based, personalized outbound, one of the most in-demand skills in modern sales.

• You’ll use next-generation prospecting tools and experiment with outreach strategies few teams are running today.

• You’ll help shape the future of Alma’s fast-growing SMB engine, not just follow a script.

• Clear growth path into SMB AE, Enterprise AE, Customer Success, or RevOps depending on your strengths and desire.

If you're energized by personalization, automation, and helping individuals achieve life-changing outcomes, we’d love to hear from you.