Demand Development Representative - US East Coast

Key Responsibilities 

Pipeline Generation & Opportunity Identification 

• Take ownership of building and sustaining a robust pipeline of qualified opportunities across assigned markets or segments. 

• Identify, research, and engage new prospects using multiple channels (including but not limited to phone, email, social media). 

• Develop a deep understanding of key buyer personas and vertical markets to identify where Vizrt solutions can create value. 

• Leverage marketing campaigns and inbound signals to prioritize and engage high-potential accounts. 

Lead Engagement & Qualification 

• Engage promptly with inbound leads from campaigns, events, the website, and partner channels in a timely manner. 

• Use a structured qualification process (e.g., BANT) to assess fit, needs and readiness, to progress through to a qualified opportunity to pass to sales. 

• Identify whether customer interest relates to software, hardware, or bundled solutions and document this information in our CRM. 

Outbound Prospecting & Opportunity Development 

• Execute proactive targeted outreach to targeted accounts and contacts based on vertical sales plays and demand programs. 

• Personalize outreach and engagement strategies based on account research, customer segment, persona or buying signals. 

• Drive curiosity-led conversations that uncover customer pain points and position Vizrt’s value proposition effectively. 

• Collaborate with Demand Program Managers to execute outreach sequences aligned to campaigns or key product themes. 

• Secure follow-up actions such as demos, technical consultations, or commercial discussions with account teams. 

Pipeline Acceleration & Revenue Contribution 

• Own the early-stage progression of opportunities until handover to field, channel, or account managers. 

• Contribute to revenue growth by ensuring a steady flow of high-quality opportunities. 

• Support renewal or expansion conversations where appropriate, especially for software trials or hardware upgrades. 

Data & CRM Excellence 

• Ensure each qualified lead is accurately routed and transitioned to the correct sales owner. 

• Maintain accurate and up-to-date lead and opportunity information in Salesforce CRM. 

• Document all interactions to ensure visibility for sales and demand teams. 

• Leverage dashboards and reports to manage workload, conversion metrics, and personal performance KPIs. 

Collaboration Across Teams 

• Partner closely with Sales, Demand Management, Marketing, and RevOps to ensure smooth lead management and conversion workflows.  

• Share market feedback, competitive insights, and customer objections to strengthen GTM strategy. 

• Provide actionable feedback to optimize messaging, targeting, and content effectiveness across campaigns.  

Skills & Qualifications 

Required: 

• A passion for sales or customer engagement, prior experience is a plus but not required. 

• Excellent written and verbal communication skills, adaptable to different audiences and regions. 

• Strong organizational skills with the ability to manage multiple campaigns and follow-ups concurrently. 

• Eagerness to learn, grow, and take initiative in a fast-paced environment. 

• Fluent in English (additional languages an advantage). 

Preferred 

• Experience within a SaaS, subscription, or technology business (hardware familiarity a plus). 

• Understanding of both direct and channel-led sales models. 

• Familiarity with sales qualification methodologies (e.g. BANT). 

• Familiarity with CRM tools or sales/marketing platforms is a bonus. 

Key Attributes 

• Pipeline focused to generate measurable opportunity flow aligned to revenue goals. 

• Driven, self-motivated, and able to work both independently and as part of a team. 

• Commercially minded with a balance of empathy, curiosity, and persistence. 

• Digitally fluent and comfortable using metrics to track performance and optimize results. 

• Collaborative and organised, working seamlessly with cross-functional teams to move leads efficiently through the funnel. 

Across Vizrt, we all work with our shared purpose in mind; to deliver more stories, better told. That is because we believe that stories have the power to impact not just the audience, but the teller as well. A well-crafted and well-delivered story can change the world. We strive and innovate to deliver the best software-defined visual storytelling tools to the world’s storytellers across broadcast, media, public service, enterprise, not-for-profit, education, health, houses of worship, in fact wherever there is a need to educate, entertain or inform. Because that is what stories do, it is why they are important

4 billion humans see the stories that our customers tell every day. So, for us diversity is not an optional objective, it is a simple reality. Our customers’ customers are diverse, our customers are diverse, Vizrt gains strength from being diverse

It is true that we hold our diversity to be essential, it is something we constantly nourish and pay attention to, but it is not something we take for granted. We do not tolerate discrimination or harassment. We champion inclusion and we value each other’s stories, and we relish their telling

We offer a comprehensive benefits package that includes:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy
• Paid Time Off: Generous vacation days, sick leave, and holidays to ensure you have a work-life balance
• Professional Development: Opportunities for ongoing training

Join our team and take advantage of these benefits while working in a dynamic and supportive environment.

Recruitment Process   

• Recruiter Screening 
• Team Interview 
• Case Interview
• Final Interview