Sales Development Representative

About Noto

Noto is building the AI native operating system for after school businesses like tutoring centers, music schools, and sports academies. Our mission is to be the core platform that powers the 150,000 after school businesses in the country.

Despite their size and importance, these businesses are currently underserved by technology, typically relying on a fragmented mix of basic point solutions and outdated legacy software. Noto is building an all-in-one system that uses AI to provide a magical experiences to a large customer base who are used to sticky notes and spreadsheets.

Noto is fresh off a $3.8M seed round, backed by top tier VC’s like Base10 and South Park Commons. Noto is founded by two technical founders AJ Ding and Steve Wang and is based out of NYC.

We’re excited to build our core team. Join Noto to build great software for the small businesses of the world!

(us at karaoke with one of our favorite customers)

Team Background 🤝🏻

AJ Ding is the CEO of Noto. He's a second-time founder and previously built an AI recruiting company. He was a machine learning engineer and data scientist at Quora, Lyft, & Meta. He studied Statistics at Yale and most importantly, he comes from a family of small business owners.

Steve is the CTO of Noto. He was previously the Head of Engineering at Nitra, an a16z backed vertical SaaS startup that built back office automation for doctors. He's worked in data science and engineering at Lyft. He studied math at Harvard, and his family is from Canada.

Location 📍

• Noto is based in person in New York, near Union Square

• 4 days in office 1 day WFH

• 1 week per quarter work from anywhere

• Occasional travel for team off sites and customer visits

Work Culture 💼

• High Camaraderie: We are in the trenches together, so we take care of each other and celebrate our collective success.

• Low Ego: We believe in collaboration over hierarchy 🤝. We have a flat decision-making structure—great ideas can come from anywhere.

• Work hard. Team members are asked to work 50-60 hour weeks. Some late nights and occasional weekends will be expected. But this isn’t about burnout—it’s about growth and impact. If you want to build something meaningful and grow fast, let’s talk. 🪴

• Have fun too! We are not just about grinding. We recently took a work offsite to Mexico City, where we did a hackathon, explored the city, and bonded over tacos. 🌮. In the past, we've hosted a Karaoke Night with one of our first customers, a music school in Manhattan—turns out debugging and belting out pop songs go hand in hand. 🎤

• Growth Mindset: We also attend industry conferences to connect with our users, learn, network, and push the boundaries of our craft

Ideal Candidate 🎯

You’re scrappy, hungry, and thrive in fast-paced startup environments. You’re excited to be the first SDR at a seed-stage company and to help define our outbound motion from the ground up.

• 1–3 years of experience in sales or business development (bonus if in SaaS or SMB markets)

• You’re relentless about prospecting — no fear of the phone, inbox, or rejection

• High grit: you stay resilient, adapt fast, and don’t make excuses — you’ve shown it before through intense, high-commitment work like being a varsity athlete, leading organizations, or building something from scratch.

• Strong communicator who can engage small business owners authentically

• Highly organized and data-driven — you love tracking your funnel and improving each steP

• Excited to work in-person in NYC with a tight-knit, high-camaraderie team

• Passionate about helping small business owners modernize their operations

Our Sales Stack 🧰

We move fast and keep things simple. You’ll help shape our early GTM process and the tools we use every day.

• CRM: Attio

• Outreach: SmartLead, Trellus for cold calling

• Data: Orbital

• Collaboration: Slack, Notion, Google Workspace

You don’t need to know them all — we’ll train you. What matters most is curiosity, consistency, and hustle.

Our Sales Culture 💼

We’re building a sales org that feels more like a special ops team than a call center. You’ll have ownership, autonomy, and a direct line to the founders.

We value grit, curiosity, and continuous improvement — not robotic scripts. You’ll test, learn, and help define our playbook from zero to one.

As our founding SDR, you’ll shape how we sell and who we sell to:

• Always Be Learning – Every call, every email is a chance to improve 📈

• Ownership Over Quota – You’ll build the machine, not just run it ⚙️

• Serve the Customer – Our buyers run local businesses for families; we’re here to make their lives easier 💡

Compensation & Perks 💰

• Competitive pay and meaningful equity so you have real skin in the game 📈

• Meals & Budget – Office lunch and a stipend for work-related expenses 🍕

• Company Retreats – Join us for team retreats to bond, recharge, and plan the future together ✈️

• Great Benefits - Paid 100% by the company

Interview Process

1. 30-Minute Behavioral
We’ll talk about your background, why sales, and what motivates you. We’re looking for grit, curiosity, and strong communication.

2. 45-Minute Sales Deep Dive
We’ll go through your approach to prospecting, objection handling, and how you think about outbound. Expect scenario-style questions — no trick tests.

3. Final: Live Pitch Exercise
You’ll prepare and pitch Noto back to us as if we were a potential customer (you’ll get time and materials beforehand). We’re not grading polish — we’re looking for clarity, coachability, and hustle.

Why Work With Us

• Serve everyday people in local communities and make a large impact in an underserved market

  • "Y'all are incredible and have made such a difference in my life in ways both professional and personal. I'm grateful and indebted." - Noto Customer 🥰

  • Each customer averages over 6 hours of usage / day)

• Work with a smart, collaborative, ambitious, and caring team

• Fast paced environment

• High levels of ownership

• Fun founders + team off-sites 😄

👀 Sound Interesting?

Let’s talk. If you’re excited by the idea of building from (almost) zero to one, shaping a high-growth startup, and working with founders who actually understand engineering, we’d love to hear from you! ✉️