Sales Development Representative (SDR)

The Mission: Why We Need You

We’ve proven the product works, the market wants it, and deals are closing fast—often within just a few weeks. Now we’re ready to scale, but our founder can’t keep driving both outreach and closing at the same pace. That’s where you come in.

As our Founding SDR, you’ll be the force that unlocks our next stage of growth. You’ll build the prospecting engine from the ground up—shaping the strategy, testing what works, and turning the founder’s early wins into a repeatable, high-performing playbook.

Your impact will be felt immediately. By booking consistent, highly qualified conversations with senior-level decision-makers, you’ll directly fuel revenue, accelerate our momentum, and give the CEO the bandwidth needed to close deals and expand our footprint.

If you want to make your mark early, own a critical function, and grow alongside a company with proven demand—this is your moment.

Core Philosophy: Decision-Making Helper

Our sales thesis is centered on being a decision-making helper. This means we prioritize integrity and long-term value fit over an aggressive, transactional sales approach. We build long-term relationships, with typical customer contracts lasting years and a focus on high, continuous renewal rates. We are looking for someone who shares our belief that the best customer experience starts with a great employee experience—we want you to be successful and feel valued.

You must rigorously qualify prospects, focusing time on organizations that are truly:

1. Aware of their credentialing/RCM problem.
2. Looking at making a change in the next 12 months.

If an organization isn't ready or isn't a good fit, your role is to confidently categorize them and let marketing nurture them long-term, while you move on to the next high-potential prospect, ensuring efficiency and respecting the prospect's time. Building long-term partnerships is key to our success and our customer's success.

What You Will Be Doing (Key Responsibilities)

As the Founding SDR, you are responsible for defining and mastering the pipeline creation process:

• Executive Prospecting: Execute highly personalized, multi-channel outreach campaigns (call, email, social) targeting key decision-makers—primarily Rural Hospital CEOs and CFOs. This requires tenacity and resilience in engaging hard-to-reach executives.
• Pipeline Generation: Initiate outreach using a pre-built list of high-potential rural hospital executives provided by the founder. Once this initial list is successfully worked, you will be responsible for strategically building new prospect lists in untapped rural healthcare regions across the US.
• Rigorously Qualify Leads: Conduct initial qualification to ensure every meeting meets the threshold of genuine need, timeline urgency, and budget/intent, protecting the founder’s limited time.
• Process Architect: Document and refine the outbound sales playbook, including target messaging, objection handling for initial conversations, and the ideal 8+ touchpoint cadence required for executive engagement.
• Data Integrity & Management: Maintain meticulous records in the CRM, ensuring data accuracy for contact information (especially managing the frequently changing CEO/CFO roles) and logging all activities for performance tracking and forecasting.

Our Commitment to Your Success (Tools and Culture)

We are committed to providing a supportive environment where you are valued and equipped to do your best work:

• Integrated Sales Tools: You will be set up for efficiency with HubSpot CRM integrated with your phone and emails from day one, minimizing administrative tasks and maximizing time spent on outreach.
• Targeted Research Support: We provide dedicated support in researching prospect lists and updating contact data (e.g., maintaining the frequently changing CEO/CFO contact lists) to keep your pipeline fresh and your efforts focused on high-potential targets.
• Mastery and Partnership: The CEO is your primary closing partner, offering direct, continuous visibility into the full sales cycle. We invest heavily in your success because your ability to consistently book high-quality meetings directly translates into our long-term revenue growth and your personal financial upside. This role is for someone who finds immense satisfaction—and financial reward—in mastering the art of executive-level sales development. 

What You'll Need (Required Experience and Skills)

We are looking for a Founding Sales Missionary with the following profile:

• Startup DNA (Non-Negotiable): Proven success (2+ years experience preferred) as a Sales Development Representative (SDR) or Business Development Representative (BDR) in an early-stage B2B SaaS environment (Seed or Pre-Series A). Must be comfortable operating in ambiguity and building processes from scratch. 
• Executive Outreach Mastery: Demonstrated ability to book qualified meetings with C-level executives (CEO, CFO, CRO) in complex, regulated industries with long sales cycles.
• Healthcare Domain Fluency (Preferred): Experience selling B2B solutions to hospitals or health systems, ideally focused on Revenue Cycle Management (RCM), compliance, or provider lifecycle. This fluency allows for value-driven outreach that immediately resonates with CFOs.
• Strategic Vision & Long-Term Wealth: You view sales as a long-term wealth generator, not a source of quick commissions. You understand that rigorous, high-integrity qualification in B2B SaaS—especially with 3-year contracts and high renewal rates—is the key to maximizing your personal financial success through compounding commissions and equity appreciation. This role is for a proven self-starter who loves the challenge of engaging C-level executives and is motivated by building lasting financial success by establishing deep customer value.
• Meticulous Organization: Exceptional organizational skills and dedication to using a CRM to track detailed prospecting activity and qualification notes.

You can expect:

• A good base salary designed to give you stability as you ramp up.
  
• Competitive commissions with no cap, rewarding your performance every step of the way.
  
• Target bonuses that recognize high-quality pipeline creation, milestones, and consistent execution.
  
• Stock options/equity, giving you true ownership in the company and a share in the long-term upside you help create.
  

This isn’t just another sales role—it’s an opportunity to shape a company’s trajectory and be rewarded like someone who was there from the start.