Sr. Director, Channel Programs

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Who You Are

You are a senior leader with deep and proven Channel experience and the ability to lead complex initiatives independently. You bring a balance of strategic vision and operational discipline, with a track record of scaling programs that drive measurable business impact. Leveraging your sales-minded, entrepreneurial spirit, you will oversee the rollout and growth of HighLevel’s channel, affiliate, or strategic account programs, ensuring they become a core engine of customer acquisition and retention.

You are a strong communicator and relationship builder, with the ability to inspire teams and partners while navigating challenging situations with confidence. This includes not only tough business decisions but also people-related situations, where your leadership maturity and judgment set the tone for the team. You thrive in high-growth environments and know how to translate strategy into execution while empowering and holding your team accountable for success.

• What You’ll Be Doing
• Own Strategy & Growth – Develop and lead HighLevel’s channel, affiliate, and/or strategic account programs to drive adoption, retention, and revenue growth.
• Partner/ Account Acquisition & Management – Identify, recruit, and cultivate high-value partners or accounts, ensuring long-term, mutually beneficial relationships.
• Independent Leadership – Serve as the senior escalation point, independently handling complex partner/account challenges and people-related situations with sound judgment.
• Team Leadership & Development – Lead and develop a global organization of directors, managers, and specialists, ensuring alignment, scalability, and leadership readiness across the Affiliate teams. 
• Program Design & Optimization – Develop and manage incentive structures, gamification, commission frameworks, or account growth strategies that maximize engagement and success.
• Cross-Functional Alignment – Collaborate with Sales, Marketing, Product, and Revenue Operations to deliver seamless partner and account initiatives and go-to-market strategies.
• Governance & Compliance – Oversee contract compliance, program budget tracking, and partner/account reporting, ensuring transparency and alignment with business goals.
• Performance & Analytics – Track KPIs, monitor program health, and provide regular reporting to senior leadership, with clear data-driven recommendations for improvement.
• Industry Engagement – Represent HighLevel at industry events, partner conferences, and trade shows to strengthen brand presence and recruit new partners or accounts.
• Continuous Improvement – Stay ahead of industry and competitor trends, proactively adapting strategies to keep HighLevel competitive.
• Serve as the executive representative for all strategic partner relationships, industry alliances, and high-level negotiations. Represent the organization at global events and forums to strengthen market credibility and expand the partnership ecosystem.

• What You’ll Bring
• 15 + years of progressive experience in Channel, Partnerships, or Business Development, including 7+ years leading large, global teams.
• Proven success in driving multi-region channel growth strategies and influencing C-level stakeholders.
• Strong executive presence with the ability to represent the organization in strategic negotiations and partner discussions.
• Experience managing multi-million-dollar budgets and driving measurable ROI across partner programs.
• Proven Leadership in Channel – Extensive experience in channel programs, partnerships, or affiliate marketing, with a track record of delivering growth and scaling ecosystems.
• Independent Leadership – Ability to handle complex business situations and people challenges independently, using sound judgment and maturity.
• Business Acumen – Strong understanding of contracts, budgets, partner/account governance, and performance metrics.
• Leadership Skills – Track record of inspiring, motivating, and scaling high-performing teams.
• Collaboration – Exceptional ability to influence cross-functional leaders across Sales, Marketing, Product, and Rev Ops.
• Strategic Thinking – Ability to set long-term program strategy while executing short-term growth initiatives.
• Resilience & Adaptability – Comfortable managing ambiguity, tough negotiations, and high-stakes partner/account or people decisions.

• Education & Experience:
• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 10+ years in channel management, partnerships, or business development.
• 7+ years leading and scaling affiliate or channel marketing programs in SaaS, PLG startups, or agencies.

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government record keeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.