Fast Facts

Join Wayground as the Director of Business Development, where you will lead and develop a high-energy outbound BDR team to drive growth in the education technology sector.

Responsibilities: You will hire, train, and oversee a team of 5-10 BDRs, develop outbound strategies, optimize workflows, and analyze performance data to enhance team productivity.

Skills: Required skills include leadership in SDR/BDR roles, operational thinking, proficiency with Salesforce and Outreach.io, and excellent communication skills.

Qualifications: Preferred qualifications include 3-6 years of management experience in SDR/BDR roles, experience in EdTech or SaaS, and familiarity with K-12 education sales.

Location: Hybrid On-site in NYC, requiring an on-site presence 4 days a week.

Compensation: $120000 - $130000 / Annually

About Us

We are a global learning platform on a mission to motivate every learner by empowering every educator.

From K–12 classrooms and universities to corporate training settings, our platform is trusted in over 150+ countries by 75 million monthly active users. In the U.S., 90% of schools use Wayground to engage students and transform learning through technology.

Wayground is a high-growth, profitable SaaS company backed by leading investors including Tiger Global, GSV, and Nexus Venture Partners.

If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you.

About the Role

As the Director of Business Development, you’ll own the strategy, performance, and development of our outbound BDR team. You’ll lead a high-energy group of reps responsible for generating qualified meetings and pipeline for our Account Executives across U.S. K-12 school districts. This role is ideal for a people-first sales leader who thrives on coaching, someone who builds confident, skilled BDRs through hands-on development, roleplays, feedback loops, and clear frameworks. You will design the systems, messaging, and support structures that turn early career reps into top performers, using data to diagnose gaps, guide coaching, and continuously improve team performance.

What You’ll Do...

• Hire, lead, and develop a team of 5–10 BDRs to exceed activity, meeting, and pipeline generation targets.
• Own outbound strategy: build and optimize cadences, messaging frameworks, and prospecting workflows.
• Be hands-on: join calls, run roleplays, review sequences, and help break into strategic accounts.
• Hire, onboard, and scale the BDR team as the company grows.
• Create and enforce strong CRM and data hygiene practices; build dashboards to track team metrics.
• Partner cross-functionally with AEs, Marketing, Sales Ops, and Enablement to improve lead → opportunity conversion.
• Conduct secondary research on districts to refine targeting, personalization, and conversion rates.
• Analyze performance data (connect rates, meeting rates, pipeline quality) and drive continuous improvement.
• Synthesize insights from the field to improve ICP definition, messaging, and product-market fit.

Who You Are...

• 1-2 years of SDR/BDR experience
• 3–6 years of SDR/BDR management or leadership experience (EdTech or SaaS strongly preferred).
• Proven ability to lead teams to exceed outbound performance and pipeline-generation goals.
• Experience selling to K–12 districts or the public sector is a strong plus.
• Strong operational thinker — builds process, enforces CRM rigor, and manages the team through data.
• Deep coaching capability: comfortable leading skill sprints, call reviews, and roleplay sessions.
• Proficient with tools such as Salesforce and Outreach.io.
• Excellent written and verbal communication skills.
• Creates a high-performance culture rooted in trust, transparency, accountability, and development.
• Highly collaborative and able to align tightly with AEs, Marketing, and Sales Ops.
• Candidates must be located in the greater New York area, as the position requires an on-site/hybrid schedule.

Salary Range

• Base Salary: $120,000–$130,000
• OTE: Up to $225,000

Working at Wayground

- Healthcare coverage for you and your dependents.

- Competitive compensation.

- On-site presence 4 days/week, flexible PTO, hybrid work options.

- Additional health, financial, and professional development benefits.

If you are looking for an opportunity to make an impact in the education technology space and contribute to the growth of a fast-paced and innovative company, Wayground is the perfect place for you. Join us in creating engaging learning experiences that inspire students worldwide!

Wayground is an equal opportunity employer and we believe diversity is key to our success.