Fast Facts

The Business Development Representative (BDR) will focus on K-12 sales outreach, acting as the primary contact for school leaders, scheduling qualified meetings, and collaborating with cross-functional teams to promote education solutions.

Responsibilities: Proactively reach out to K-12 administrators, qualify leads, schedule meetings for Account Executives, and track activities in CRM.

Skills: Strong communication skills, organizational abilities, a passion for education, and willingness to engage prospects through cold outreach.

Qualifications: Preferred experience in K-12 environments and familiarity with education purchasing cycles, valid driver's license, and authorization to work in the USA.

Location: This position is based in Connecticut, USA, and candidates from New York, New Jersey, Massachusetts, Connecticut, or Rhode Island may apply.

Compensation: $23 - $25 / Hourly

We are looking for a highly skilled Business Development Representative (BDR) focused on K–12 to support our sales and outreach initiatives. As the first point of contact between school leaders and our platform, you will introduce our solutions to schools and districts, identify decision-makers, and set up qualified meetings for our Partnership Managers. This role is high visibility, collaborates frequently with cross-functional teams, and is client-facing. It is an entry-level opportunity ideal for someone looking to break into EdTech sales, with the training and support to build a strong foundation in education-focused business development. 

In This Role You Will: 

Outreach and Engagement 

• Proactively reach out to K–12 administrators, educators, district, and school leaders via email, phone, and social media 
• Collaborate with sales and marketing to support specific go-to-market motions to drive revenue
• Educate prospects on how our tools support teachers and improve student learning 

Lead Qualification and Meeting Setup 

• Qualify leads based on school or district needs, decision-making structure, and timeline 
• Schedule high-quality meetings for Account Executives and manage follow-ups 

CRM and Collaboration 

• Track activity, outreach, and results in our CRM (e.g., Salesforce) 
• Collaborate with marketing on campaign feedback and outreach strategy 

Industry Knowledge 

• Stay up to date on K–12 trends and challenges, including funding cycles and academic goals 

Core Competencies for Success: 

• Passion for education and driven by purpose 
• Willingness to cold-call or send cold emails, seeing "no" as the start of a conversation 
• Organizational skills and coachability 
• Eagerness to grow in a fast-paced environment 
• Clear and respectful communication with educators and peers 

Credentials and Experience: 

• Experience working in or with K–12 schools (e.g., tutoring, admin, nonprofit, Teach for America) preferred 
• Familiarity with the education buying cycle or how school districts make decisions 
• Previous experience using CRM or sales engagement tools (not required—training provided)
• Valid driver’s license 
• Legal right to work in the United States 

This role can sit in New York, New Jersey, Massachusetts, Connecticut or Rhode Island. The pay rate for this position is between $23.27 - $25.00 per hour, however, pay rate offered may vary depending on job-related knowledge, skills, experience, and location.