Sales Development Representative - North America
Devsinc is seeking a driven and results-oriented Sales Development Representative (SDR) with 1–2 years of experience in outbound sales and lead generation to support growth across the United States and broader North American market. This role owns outbound outreach, lead qualification, lead nurturing, and pipeline creation, working closely with Sales and Business Development team to deliver high-quality opportunities to Account Executives.
Responsibilities
- Identify target companies and key contacts across United States and broader North American market using ICP-driven research.
- Execute email outreach campaigns for lead generation, follow-ups, and meeting booking. (sales-focused, not newsletters)
- Run structured email and call sequences for lead generation, follow-ups, and meeting booking.
- Research and engage Ideal Customer Profiles (ICPs) while mapping decision-makers including CEOs, CTOs, CISOs, CMOs, and Heads of Engineering.
- Qualify inbound and outbound leads using MEDDICC-light/BANT (Budget, Authority, Need, Timeline) before handoff.
- Nurture unresponsive or cold leads through structured follow-ups and sequences.
- Book 2–3 qualified discovery calls daily for Account Executives and Sales Managers.
- Build and maintain a consistent pipeline of Sales Qualified Leads (SQLs).
- Develop strong product and market knowledge, acting as an SME for Devsinc’s offerings and North American market.
- Maintain accurate CRM records and track outreach, conversion, and pipeline metrics.
- Collaborate with Sales and Marketing to align messaging, ICPs, and outbound strategy.
- Bachelor’s degree in Business, Sales, Computer Science or a related field.
- 1–2 years of professional experience in Sales Development, Inside Sales, or client-facing B2B roles.
- Proven success in outbound prospecting, BANT-based qualification, and pipeline generation.
- Strong verbal and written communication skills with with excellent English fluency. (U.S. business standard)
- Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Pipedrive.
- Proficiency with outbound and prospecting tools including LinkedIn Sales Navigator, ZoomInfo, Apollo, Instantly, Clay, and G-Suite.
- Experience selling or supporting sales for technology, software, or IT services is a strong plus.
- Familiarity with U.S. & North American sales cycles, buyer personas, and decision making structures.
- Hunter Mentality – proactive, persistent, and driven to engage high-value prospects
- Nurturing Mindset – disciplined follow-ups and long-term relationship building
- Highly Organized – strong time management, CRM hygiene, and attention to detail
- Results-Oriented – motivated by targets, KPIs, and measurable outcomes
- Resilient – comfortable handling objections, rejection, and high-volume outreach
- Market-Aware –understands U.S. buyer behavior, procurement processes, and longer deal cycles
- Tech-Savvy – adapts quickly to new tools, processes, and outbound technologies
- Growth-Minded – eager to learn, improve, and progress into senior sales roles
- Customer-Centric – focused on understanding buyer pain points and delivering value-driven conversations
Average salary estimate
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