Region Sales Manager

Location(s):

United States of America

City/Cities:

Dallas

Travel Required:

51% - 75%

Relocation Provided:

No

Job Posting End Date:

September 21, 2025

Shift:

Job Description Summary:

BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

BODYARMOR is looking for a Region Sales Manager to join our team.

 

The Region Sales Manager is a key leadership role within BODYARMOR responsible for delivering on annual sales goals through their team of Retail Execution Specialists to align with both short-term and long-term business objectives. The primary role of the Region Sales Manager (RSM) is to manage the overall field execution of the Bottler at the retail level as it relates to the programming, promotions, distribution, merchandising and display activity. This individual will ensure all of these elements meet or exceed the “Look of Success” standards for each individual channel or chain on behalf of BODYARMOR. As a collaborative leader, this individual is essential to leading the implementation of customer strategy ensuring alignment both internally and externally to support accelerated business objectives.

 

RESPONSIBILITIES:

• Lead the implementation and development of all bottler communication strategies and initiatives with rollout to the Retail Execution Specialist team
• Expert negotiator and strategic selling partner to all stakeholders (bottler and retailers) to maximize growth and mutual ownership of execution expectations.
• Lead the monitoring, tracking, analysis and communication to all key stakeholders providing pre-and post- assessment performance of key retail events.
• Lead the relationship development with sales management of bottler and vertical leaders of retail companies to maintain both long-term and short-term business priorities.
• Development and execution of sales, and promotion of all BODYARMOR® products throughout all channels of business to achieve both long-term and short-term business objectives.
• Primary point of contact for sales, merchandising and delivery teams at local sales center(s) providing guidance and resolution to complex scenarios as they arise.
• Engagement professional responsible for the creation of excitement and motivation for bottler sales teams to engage, coach and optimize sales objectives through strategic leadership.
• Maximize execution of all chain promotional activities at store level – including, but not limited to: communication with chain management (vertical call), securing and building displays, maintaining proper levels of inventory, planogram execution, and point of sale distribution
• Collaborative leader partnering with the Regional Marketing Manager of BODYARMOR to maximize regional opportunities and connect bottler leadership to the value, execution and ownership of those events to achieve aggressive sales objectives.
• Oversee internal recap sessions identifying successes, competition trends, deals, product introductions and opportunities via daily/weekly sales recaps.
• Design, plan and participate in external meetings that include, crew drives, sales blitzes throughout the region, division and country to support the field team in achieving their sales goals and overall strategic objectives.
• Consistently monitor product inventory levels at the distributor and communicate potential problems to Sr. Leadership for territory with recommendations for resolution.

 

REQUIREMENTS:

• Bachelor’s Degree required or relevant experience
• 5+ years DSD account management experience required
• Location residence within the Dallas TX area required
• Beverage industry experience preferred, CPG experience required
• Must be self-motivated, coachable, and highly organized with a strong desire to grow and produce results
• Experience in cold call sales & territory management
• Proactive approach with entrepreneurial skill set
• Microsoft Office proficiency
• Ability & willingness to lift 40-50lbs
• Proven track record of success managing divisional grocery and convenience chains
• Exceptional communication skills and ability to concisely articulate initiatives and actionable steps to broader team and distributor partners.
• Develop and present creative and results oriented presentations to key customers.
• Must be able to quickly assess the needs of the business, develop an action plan & manage the required change. The ability to effectively intermingle with a wide variety of business professionals is essential.
• Must be computer efficient in Microsoft Office, customer specific sales reporting as well as syndicated IRI and/or Nielsen data.
• Position requires substantial travel (50-75%) by car and plane; including both local and neighboring geographic territories.
• Must hold and maintain a valid driver's license and be able to drive long distances
• Motor Vehicle Records must satisfy Company standards per Driving Policy

 

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Client Service, Communication, Contracts, Key Accounts, Marketing, Microsoft Office, Negotiation, Persuasion, Pricing Strategies, Sales Cycle, Sales Process

Pay Range:

$116,500 - $145,800

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.