Inside Sales Representative

Our client is a national advertising solutions provider that connects brands to consumers in suburban communities across the U.S. through targeted direct mail, print, and digital media. With a strong presence in lower to mid-population density markets, they help advertisers grow by delivering measurable, high-impact marketing campaigns.

Role Overview:
We are seeking a driven and focused Inside Sales Representative to generate new business through cold outreach, lead qualification, and appointment setting. In this role, you'll conduct outbound calling and email campaigns targeting specific geographic areas and product verticals. You’ll be instrumental in re-engaging lapsed clients and creating sales opportunities in underutilized or lost markets. The ideal candidate has experience in B2B lead generation, is comfortable with high-volume outreach, and brings a solid understanding of advertising, print, or digital marketing. You will work closely with the sales team to warm up leads and pass qualified prospects to a Senior Account Executive for closing.

Location:
Remote (Work from Home)
Hours: 40 hours/week, 9 AM - 5 PM EST

Key Responsibilities

• Targeted Prospecting & Cold Outreach

  • Conduct high-volume outbound calls and email follow-ups to businesses in a specific geographic footprint (especially in the Eastern U.S.).

  • Re-engage past or lost customers with tailored messaging related to print advertising products.

  • Use company-specific CRM and tools to identify, track, and engage potential clients.

• Lead Qualification & Appointment Setting

  • Qualify leads based on geography, product relevance, and market opportunity.

  • Schedule sales appointments for senior team members by building interest and educating prospects on the company’s direct mail and print advertising solutions.

  • Follow a consultative approach to understand customer needs and match them with the company's offerings.

• Pipeline Management & Follow-Up

  • Maintain and update lead information in the internal CRM to ensure accurate tracking and timely follow-up.

  • Ensure consistent communication with prospects to move them from cold to warm status.

  • Collaborate closely with senior sales leaders to hand off qualified opportunities.

Qualifications

Experience & Skills

• 2+ years in inside sales, cold calling, or B2B lead generation (advertising/media sales beneficial).

• Familiarity with print, shared mail, or digital advertising is a plus.

• Proficient in using CRM systems and outbound communication tools (email, phone, LinkedIn).

• Strong verbal and written communication skills; able to convey value quickly and clearly.

• Self-starter with the ability to manage time, organize outreach efforts, and stay motivated without close supervision.

Preferred Attributes

• Experience working within targeted territories or geographic campaigns.

• Previous exposure to small-market or lower to mid-sized population business clients.

• A proactive mindset and enthusiasm for connecting with new prospects.

What Success Looks Like

• Consistently hitting or exceeding targets for appointments booked and leads qualified.

• Demonstrating a thorough understanding of the products and effectively communicating their value to potential clients.

• Maintaining an organized pipeline and seamless hand-off process to senior closers.

• Building trust and credibility with prospects through persistent and professional outreach.

Opportunity
You’ll be part of a high-energy team focused on revitalizing the company’s footprint in high-opportunity markets. This is your chance to play a key role in driving business growth while developing deep expertise in targeted print and media advertising. If you're a resilient communicator who thrives in outbound sales environments and enjoys making meaningful client connections, we want to hear from you.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets