Local Sales Manager
Skills
- Proven broadcast TV sales success with knowledge of digital/OTT solutions
- Team leadership, coaching and talent development experience
- Strong client-facing presentation and negotiation skills
- Proficiency with Excel, PowerPoint and CRM/tools (Salesforce, WideOrbit)
- Analytical ability to use audience and competitive data (Comscore, Matrix, Media Monitors)
Responsibilities
- Recruit, train and retain top TV and digital sales talent for the market
- Lead and develop direct reports (Account Executives, Account Managers) and dotted-line team members
- Support sales staff through ride-alongs, client meetings and proposal development
- Create and execute sales strategies to meet or exceed station revenue goals
- Identify and qualify new business opportunities and leads
- Analyze accounts to craft effective multi-platform marketing executions
- Manage key local accounts and ensure high-quality client service
- Monitor and adjust metrics, forecasts and market-share strategies
Education
- Bachelor’s degree preferred or equivalent professional experience
- Relevant coursework or training in sales, marketing, or communications is a plus
Benefits
- Medical, dental and vision coverage (multiple plan options)
- 401(k) with company match (vested day one for matching portion)
- Fertility, surrogacy and adoption assistance resources
- Short-term and long-term disability, life insurance
- Virtual doctor visits (Teladoc) and behavioral health sessions (Spring Health)
- Generous paid time off and nine paid holidays per year
Average salary estimate
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Tegna Inc. is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies.
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