Digital Strategic Account Manager - job 1 of 3

WROC/RochesterFirst is hiring a Digital Strategic Account Manager to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY’s universal local source for news, weather, and information across all platforms.

Rochester, NY, ranked as the nation’s second most affordable housing market, offers an exceptional quality of life—with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.

WROC-TV/RochesterFirst.com in Rochester, New York is hiring a Digital Strategic Account Manager. As the Digital Strategic Account Manager, you will play an essential role in the growth of the company’s digital revenue by building and maintaining strong, high-value relationships with clients. In collaboration with the Sales team, you will develop and execute customized digital marketing strategies that align with each client’s unique goals. Acting as a trusted advisor, you'll guide clients across multiple digital channels to achieve measurable success and drive their online growth. You will work closely with internal teams, including Account Executives and Sales Management to ensure seamless execution and client results. Your focus will be on ensuring long-term client satisfaction while contributing to sustained revenue growth through strategic, results-driven marketing campaigns.

Essential Duties and Responsibilities

• Lead digital marketing services sales efforts focused on metrics proven success

• Develop media strategies for growth based on overall advertiser goals and objectives

• Perform in-depth data analysis to deliver actionable insights and recommendations that influence short and long-term digital media strategies

• Evaluate KPIs and optimize campaign performance using a data-driven approach

• Educate advertisers on performance metrics, insights, and how to achieve greater results

• Train and collaborate with Sales Team to enhance their understanding of our digital platforms

• Performs other duties as assigned

Requirements & Skills

• BA or BS in Business Marketing, Advertising or Communications preferred

• 3+ years of digital marketing or media sales preferred

• Significant knowledge of the local digital marketing services product offering and effective use for clients

• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment

• Effective communication and client presentation skills

• Ability to interact with high-level decision-makers

• Ability to execute in an organization through collaboration and a consultative process

• Excellent follow-up, strong organizational skills and attention to detail

• Proven ability to meet and exceed sales goals

• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)

• Work effectively in partnership with the market's sales team to generate digital revenue

• Reliable transportation, valid driver’s license, and a satisfactory driving record