Head of MRI-Simmons Sales

On behalf of NIQ, the world’s leading consumer intelligence company, we are seeking a talented and experienced Head of Sales to lead all revenue-generating activities within the MRI Simmons organization to ensure quarterly and annual revenue and profitability objectives are achieved.  This role reports to NIQ’s Global Media Leader and includes responsibility for go-to-market strategy, new business development, renewals, pricing, marketing, commercial talent, product positioning, and customer support, with the goal of maximizing revenue and driving business growth through effective sales leadership and governance.   

As the Head of Sales of MRIS, you will lead a team of 20+ quota carrying sales leaders focusing on the media, agency and branded advertiser client base.   You will also lead the 20+ member customer success team, supporting active clients in utilizing MRIS solutions.   

Objectives:  

• Partner with senior leadership to execute the corporate strategic plan   
• Manage the MRIS sales team to drive business growth across our customer segments (agency, media and brand)  
• Share responsibility with the marketing department to drive in-bound interest, deliver an MQL pipeline and drive product positioning in the marketplace.  
• Build connection to NIQ sales operations and enablement team to modernize the MRIS sales processes and organization.   
• Monitor the revenue pipeline, lead generation (MQLs, SQLs) and improve the forecasting, predictability and revenue performance of the commercial team through timely and consistent governance, accountability, team/seller transparency, and reporting through CRM metrics and analysis.   
• Evaluate and create team structure to optimize net new client acquisition and growth as well as 90+% client renewal/retention and drive upsell of current client base.    
• Drive cross-selling between MRIS and NIQ client organization to drive net new client acquisition among the brand vertical.  
• Meet or beat quarterly and annual revenue targets, ensuring pricing delivers upon the 49% EBITDA target for the MRIS business. 
• Deliver at current strong renewal level of 90+% to minimize client churn.  
• Collaborate with finance, product management, marketing and operations on messaging, pricing strategies and business models for achieving revenue goals.   
• Lead and guide the commercial team with passion, creativity, curiosity and arm them with the training, resources and support to drive a growth mindset and a positive, engaged culture among the team.  
• Lead/participate in key client renewals (top 10 clients).    
• Bring voice-of-customer and competitive perspective to the MRIS product teams to support the modernization of our offering, continued competitive advantage and product fit with client needs.  

• 15 or more years in diverse leadership roles, driving and implementing revenue growth.  
• Proven track record of growing revenue through sales strategy, positioning, team leadership, product innovation, marketing, and partnerships.  
• Significant experience in general management and P&L supervision   
• Ability to craft and execute a business strategy effectively   
• Experience in leading a modern commercial organization with strong technical experience with Salesforce or Microsoft Dynamics and other productivity tools such as Salesloft, LinkedIn Sales Navigator, etc.    
• Experience leading a direct sales team, inside/outside sales organizations, and customer success organizations.   

This role has a market-competitive salary with an anticipated base compensation of the following range: $167,000-$300,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion