Sales Director (Americas)

Who We Are

Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles. 

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

KAYALI is seeking a strategic and results-driven Sales Director to lead our Account Management, Education, and Field Sales Teams. This NYC-based role is responsible for driving retail sales, expanding market share, and strengthening brand presence across key retail partners. The ideal candidate is a proven leader with deep beauty industry experience, strong analytical skills, and a passion for building high-performing teams.

Essential Duties and Responsibilities

Sales & Business Development

·        Own and deliver annual retail sales plans, including targets for core products and new launches, ensuring alignment with overall brand goals.

·        Develop and implement strategic initiatives that support global and regional priorities, driving sustainable and profitable growth.

·        Increase brand rank and market share across key retail accounts through integrated education, field strategy, and marketing collaboration.

·        Partner with internal teams to tailor region-specific strategies that address local market dynamics and consumer behavior.

·        Set by-door sales targets and create tactical plans to support performance, leveraging data and insights to prioritize opportunities.

·        Identify and pursue new distribution channels to expand market reach and reinforce brand positioning.

Retailer Relationship Management

·        Act as the senior liaison for all retail partners, fostering strong, collaborative relationships and ensuring mutual business success.

·        Lead joint business planning sessions with retailers to align forecasts, promotional calendars, and inventory strategies.

·        Negotiate commercial terms, exclusives, and marketing support to maximize visibility and sales potential.

·        Ensure consistent execution of corporate retail initiatives across all field teams, maintaining brand standards and excellence.

·        Manage retail budgets, including travel & expenses, freelance staffing, and event activations, ensuring efficient resource allocation.

Team Leadership & Development

·        Lead and mentor the Account Management team, fostering strong partnerships and driving business development excellence.

·        Inspire and manage Education and Field Sales teams, including Regional Sales & Training Managers and Account Coordinators, to deliver on KPIs and elevate brand presence.

·        Design and maintain effective call cycles and door visit strategies that prioritize high-impact locations and growth opportunities.

·        Partner with HR and internal stakeholders to build infrastructure, tools, and programs that support talent development and retention.

·        Cultivate a high-performance culture rooted in accountability, collaboration, and brand excellence.

·        Establish clear KPIs and hold teams accountable for sales targets, forecasting accuracy, and execution standards.

Cross-Functional Collaboration

·        Work closely with Marketing to develop and execute go-to-market strategies for product launches and promotional campaigns.

·        Collaborate with Supply Chain and Finance to ensure accurate forecasting, demand planning, and profitability across accounts.

·        Partner with Visual Merchandising to enhance in-store presence and ensure consistent execution of brand visuals.

Performance & Analytics

·        Monitor sell-out performance across accounts, identifying opportunities to close gaps and accelerate growth.

·        Provide regular business reporting, sales analysis, and actionable insights to executive leadership.

·        Stay informed on industry trends, competitor activity, and evolving retail dynamics to inform strategy and decision-making.

·        Conduct regular market visits, team check-ins, and performance reviews to ensure alignment and execution.

·        Deliver timely business recaps, market feedback, and competitive insights to internal teams.

• 10+ years of sales leadership experience in beauty, cosmetics, or consumer goods, with a focus on account management, education, and field team leadership.

• Proven track record of driving revenue growth and increasing market share in retail environments.
• Established relationships with key retailers; Sephora experience strongly preferred.
• Strong analytical skills and business acumen, with experience in forecasting and retail performance analysis.
• Excellent communication, negotiation, and presentation abilities.
• Highly organized, with the ability to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Proficiency in Microsoft Office (Excel, Word, Outlook, PowerPoint).
• Valid driver’s license and ability to travel up to 50%, including overnight as needed.

• Premium Medical/Dental/Vision coverage
• Find Your Magic Days
• Volunteer Day
• Professional Development Days
• Birthday leave
• Egg Freezing Benefits
• Employee discounts on Kayali products
• Product gifting

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.