Business Development Representative - job 1 of 3

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.

But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.

Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee, you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment

Strategy North American Business Development Representative 
 

Job Description 

We are seeking to build a best-in-class business development team at our headquarters in Tysons, Virginia, and we are looking for entrepreneurial, fearless, and engaging team members.  

Location: Tysons, Virginia (Strategy Global Headquarters) 

In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home. There is flexibility to accommodate day-to-day needs, but the North American Business Development Representative role is an in-office position. 

Overview: 

As a North American Business Development Representative (BDR), you will be responsible for conducting strategic business development on new prospect targets and developing our sales pipeline, with the objective of developing and converting leads into qualified opportunities for the North American Sales Team. This position is all about understanding our prospect’s needs, establishing credibility, positioning Strategy’s value and solutions to key decision-makers, and creating a sense of urgency. You will be focused on capturing BANT (Budget, Authority, Need, and Timing) and MEDDPICC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Partners, Identified Pain, Champion, and Competition) to tee up qualified opportunities for Sales. 

 
This role is highly fungible and will include outbound activity, working inbound leads, developing outreach campaigns, conducting presentations, utilizing sales technology (e.g., LinkedIn Sales Navigator, Salesloft, ZoomInfo, Salesforce, etc.), delivering high-level demos with prospects, and more.  
 

Key Responsibilities: 

• Lead Generation: Engage with inbound marketing leads and generate outbound prospect leads through strategic prospecting efforts, driven by curiosity, connection, and creativity. 

• Qualify Prospects: Assess and qualify leads by identifying alignment with budget, authority, needs, and timing (BANT) to determine the potential and readiness for sales engagement. 

• Relationship Building: Foster genuine connections with prospects, understanding their business challenges and showcasing how Strategy’s solutions can transform their operations. 

• Collaborative Outreach: Work closely with the sales and marketing teams to synchronize strategies for lead handoff and follow-up, ensuring a seamless prospect experience. 

• Pipeline Management: Maintain a robust pipeline, utilizing our CRM and outreach tools to track interactions and progress, and provide regular updates on lead status and performance metrics. 

• Impactful Communication: Craft and deliver compelling messages through emails, calls, LinkedIn, and social media, capturing the interest and imagination of potential clients. 

• Market Intelligence: Stay informed about industry trends, competitor activities, and technological advancements to keep our solutions ahead of the curve. 

• Events & Tradeshows: Support prospecting events for campaigns in your region and Strategy World. 

• Strategy Product & Bitcoin Knowledge: As a MicroStrategist, you are to understand our Strategy ONE AI+BI Platform, be able to connect it to business value, and provide introductory demos to prospects. As we are the first Bitcoin treasury company, you are to become as educated as possible about Bitcoin and be able to effectively communicate Strategy’s Bitcoin strategy.  

What We’re Looking For:  

• Passion & Enthusiasm: A genuine excitement for technology, business models, and sales, with a relentless drive to achieve and exceed goals. 

• Communication Skills: Outstanding verbal and written communication skills, capable of engaging and persuading diverse audiences. 

• Analytical Mindset: Ability to think critically and strategically, identifying key details and gathering actionable insights. 

• Team Player: Collaborative spirit with a strong sense of accountability and integrity, thriving in a team-oriented environment. 

• Sales Acumen: Previous experience in sales or business development is a plus, with a keen understanding of the sales process and best practices. 

• Tech-Savvy: Comfortable navigating Salesforce, Salesloft, LinkedIn, ZoomInfo, and sales/marketing technology platforms to optimize outreach and engagement efforts.  

• AI Enthusiasm: Passionate about the applications of artificial intelligence and excited to apply innovative technologies in creative ways to deliver a differentiated customer experience. 

• Self-Motivated: High level of initiative with the ability to work independently and manage multiple priorities in a dynamic setting. 

• Positivity: If we’re not having fun, we’re doing it wrong. We’re a team that’s looking to crush our pipeline and enjoy the journey every day. 

• Growth Mindset: Business development comes with many “no’s” from prospects, and these are opportunities to learn and grow from as we evolve in our career. 

Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis.

Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process.  If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at [email protected].

Visit Strategy’s Careers page for additional information.