Associate Manager, Partnerships & Strategic Alliances

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Brand Partnerships team is part of the Global Franchise Organization responsible for spearheading the company’s growth through strategic partnerships and corporate and brand alliances.

The Opportunity: 

The Associate Manager will build and maintain strategic partnerships that drive business growth and create mutually beneficial opportunities for the partners and Mattel. This role will develop our brand partner and alliances network, identify opportunities, and drive revenue goals. The Manager will collaborate closely to build partner strategies across new and existing brand verticals.

What Your Impact Will Be: 

Strategic Planning and Execution:

• Develop and implement a comprehensive brand partnership and alliances strategy aligned with the company’s goals and objectives.
• Identify, prioritize, and pursue potential partners and opportunities and strategic alliances.
• Oversee the entire partnership lifecycle, from initial discussions to contract negotiation and implementation.
• Collaborate with leaders across Mattel Film and TV Teams, Consumer Products, Global Brand Teams, Entertainment Partnerships/In Licensing, Interpreted Marketing Creative,) to ensure integrated strategies and successful execution.

Market Expansion & Revenue Growth:

• Analyze market trends, competitive landscape, and customer needs to inform partnership and alliance strategies.
• Collaborate with marketing and sales teams to develop go-to-market strategies for new distribution channels.
• Develop and execute business development plans, including finding and nurturing relationships that contribute to the company’s revenue and profitability targets.
• Negotiate partnership agreements, including terms, pricing, and licensing models, ensuring alignment with company goals and policies.
• Monitor and analyze key performance metrics to assess the effectiveness of partnership and alliances initiatives.
• Work closely with finance leaders to align partnership agreements with financial goals and policies.

Leadership:

• Communicate progress, challenges, and opportunities to the Franchise Leadership team and other key stakeholders.

• Leading, mentoring and developing their team
• Collaborate with Sr. Manager, Global Marketing in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business

What We’re Looking For: 

• 5+ years (2 years with MBA) experience in marketing, business development
• Expertise in strategy development, integrated marketing, and brand management
• Creative storyteller with the ability to influence and inspire others to see a brands full potential
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, adaptable to autonomy and detail oriented with strong follow up skills
• Strong relationship builder with both internal and external partners
• International business/global marketing experience 
• High competence in project and stakeholder management
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

PERSONAL ATTRIBUTES REQUIRED:

• Creative Problem Solver
• Collaborative
• Self-Motivated
• Passionate about 'Play'
• Efficient and excellent at time management
• Proactive
• Organized
• Curious
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy