SVP of Sales

About JamLoop

JamLoop (www.jamloop.com) is a high-performance, audience-first Connected TV (CTV) demand-side platform (DSP) that helps advertisers and agencies reach their audiences at scale with precision targeting and measurable outcomes. We simplify advanced TV buying by combining the efficiency of programmatic technology with the transparency, data, and service advertisers need to win.

We’re in a rapid growth phase and seeking a fast-moving, sophisticated sales leader to serve as our SVP of Sales, overseeing revenue growth across both Performance/Enterprise and Local/Mid-Market accounts. This role demands a dynamic seller who can influence C-level executives at large brands while also navigating the varied, relationship-driven world of mid-market agencies.

Role Overview

As SVP of Sales, you will own JamLoop’s revenue engine across two very different target segments:

- Local/Mid-Market clients – highly fragmented smaller agencies and locally-focused advertisers requiring tailored support.

- Performance/Enterprise clients – e-commerce brands, performance agencies, Fortune 500 brands, and enterprise platform licensing partnerships with complex buying cycles.

Sophisticated Selling & Client Influence

- Serve as a trusted advisor to advertisers at multiple levels of decision-making, from media buyers to CMOs.

- Demonstrate fluency in performance advertising concepts including attribution, cost per conversion, and ROAS.

- Cultivate relationships that lead to repeat business, upsell, and long-term client loyalty.

Sales Leadership & Team Development

- Directly oversee Regional Sales Directors and GM of Performance Sales.

- Develop multi-year sales strategy aligned to company goals. Convert strategy into annual and quarterly revenue targets by region, - team, and leader.

- Define the sales operating model and inspection rhythm across segments and territories.

- Drive adoption of best practices in planning, forecasting, pipeline hygiene, and performance measurement. Embed competitive analysis and market intelligence into planning.

- Establish and scale an SDR/BDR function to fuel consistent pipeline growth.

- Recommend and implement compensation frameworks that differentiate new business and renewals to drive desired behaviors.

- Set clear KPIs for pipeline creation, progression, forecast accuracy, and attainment. Hold leaders accountable.

Revenue Growth and Market Expansion

- Deliver ambitious new expansion targets. Identify and enter attractive verticals, geographies, and segments.

- Build and maintain a robust, stage‑healthy pipeline. Support executive sponsorship for strategic opportunities.

Direct a Modern Business Development Function

- Set ICPs, territories, sequences, and qualification standards.

- Partner with Sales Operations to quantify success metrics and streamline process.

- Partner with Sales Enablement to operationalize playbooks, vetted battle cards, proposal content, and ongoing training.

- Ensure materials are continuously improved based on field feedback and outcomes.

Metrics & Accountability

- Ensure CRM adoption and pipeline hygiene are embedded into daily practice.

- Partner with Operations to optimize HubSpot for territory planning, lead routing, lifecycle stages, and automated reporting.

- Leverage weekly executive dashboards for new business, renewals, conversion, cycle time, win rate, and activity quality.

Strategic Collaboration

- Partner with Marketing to generate creative selling concepts that feed campaigns and drive demand.

- Work cross-functionally with Product, Customer Success, and Operations to ensure consistent value delivery to clients.

- Collaborate closely with the CEO — managing up effectively with minimal direction, while contributing to long-term strategy.

- Provide market feedback to inform product and service roadmaps and client value delivery.

Qualifications

- 20+ years of progressive B2B sales leadership with 10+ years leading multi manager teams; prior SVP/VP experience in Ad Tech is required.

- Proven success building or transforming a new business engine, including SDR/BDR design and leadership.

- Demonstrated rigor in forecasting, pipeline inspection, and operating cadences.

- Strong CRM and tooling expertise; hands on experience with HubSpot a plus. MediaRadar/Winmo or similar tools preferred.

- Track record in comp design distinguishing new logos vs. renewals; change management experience.

- Excellent communicator and coach with executive presence; able to earn trust quickly and drive adoption.

- Domain familiarity in advertising, media, adtech, or adjacent data driven GTM environments is a plus.

- Bachelor’s degree required; advanced degree (MBA or equivalent) preferred.

What Success Looks Like in 6–12 Months

- JamLoop is recognized as a trusted performance-driven CTV partner across both enterprise and mid-market segments.

- Revenue growth targets are met or exceeded, with measurable gains in market penetration.

- Sales team demonstrates disciplined CRM adoption, accurate forecasting, and strong accountability.

- A fully operational SDR/BDR function consistently fuels predictable pipeline growth.

- Marketing and Sales are tightly aligned, generating innovative campaigns that drive high-quality leads.

JamLoop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.