Customer Marketing Manager

HackerOne is a global leader in offensive security solutions. Our HackerOne Platform combines AI with the ingenuity of the largest community of security researchers to find and fix security, privacy, and AI vulnerabilities across the software development lifecycle. The platform offers bug bounty, vulnerability disclosure, pentesting, AI red teaming, and code security. We are trusted by industry leaders like Amazon, Anthropic, Crypto.com, General Motors, GitHub, Goldman Sachs, Uber, and the U.S. Department of Defense. HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.

HackerOne is at a pivotal inflection point in the security industry. Offensive security is no longer optional – it is the standard for forward-thinking companies that want to build trust and resilience in a world where AI-driven innovation and adversaries are moving faster than ever. With the industry shifting, HackerOne stands apart: we combine the ingenuity of the largest security research community with a best-in-class AI-powered platform, trusted by the world’s top organizations.

HackerOne Values

HackerOne is dedicated to fostering a strong and inclusive culture. HackerOne is Customer Obsessed and prioritizes customer outcomes in our decisions and actions. We Default to Disclosure by operating with transparency and integrity, ensuring trust and accountability. Employees, researchers, customers, and partners Win Together by fostering empowerment, inclusion, respect, and accountability.

Customer Marketing Manager

Remote Location: Austin, TX or Washington, DC

Position Summary

As a Customer Marketing Manager at HackerOne, you’ll help build our customer communication program and scale our customer advocacy engine. In this role, you’ll identify enthusiastic customers, tell their stories, and spotlight their success across a variety of channels. Your work will deepen relationships, strengthen our brand, and drive pipeline by amplifying customer stories and through the design and execution of cross-sell and expansion campaigns. You’ll collaborate closely with the Product Marketing and Customer Success teams to identify strategic customers, capture feedback, and share insights that help to inform the product roadmap.

At HackerOne, we embrace a Flexible Work approach that gives us the freedom to do our best work while also fostering the connections and community that make us stronger. Reflecting this philosophy, this is a remote role targeted for candidates within ~50 miles of Austin, TX; or Washington, DC. We believe this balance of proximity and flexibility gives Hackeronies the chance to occasionally come together – fostering collaboration, connection, and in-person moments that enrich our culture – while still preserving the benefits of remote work.

What You Will Do

• Customer Communication: Drive a communication strategy that both informs customers of new product features and drives product usage/advocacy.

• Customer Advocacy Development: Identify, engage, and nurture customer advocates across regions and industries.

• Storytelling & Content Creation: Partner with content and design to produce compelling assets, case studies, videos, blogs, testimonials, and more that showcase customer impact.

• Reference Program Management: Coordinate customer references for sales and analyst engagements, ensuring high-quality matches and timely execution.

• Speaker Engagements: Source and prepare customer speakers for events, webinars, podcasts, and media opportunities.

• Campaign & Event Support: Embed customer voices into integrated marketing campaigns, product launches, and industry events.

• Cross-sell & Expansion Campaigns: Develop and run expansion and cross-sell customer campaigns in collaboration with Customer Success and Sales.

• Cross-Functional Collaboration: Partner closely with Customer Success, Sales, and Product Marketing to align on high-impact customer stories.

• Customer Research: Manage a comprehensive customer research program to collect, analyze, and action customer feedback (e.g., surveys, interviews, support interactions).

• Program Reporting & Optimization: Maintain program KPIs and dashboards to track performance, advocate participation, trends/insights captured, business influence, and customer satisfaction.

Minimum Qualifications  

• 5+ years of experience in customer marketing, customer success, advocacy, or related marketing roles, preferably in B2B SaaS.

• Proven track record of developing customer relationships and turning them into impactful stories or programs.

• Experience with running expansion or cross-sell sales plays in coordination with Customer Success and Sales teams.

• Strong writing and editing skills with a knack for storytelling that connects with both technical and business audiences.

• Excellent organizational skills and attention to detail, you can manage multiple projects and stakeholders at once.

• Comfortable engaging directly with customers and navigating executive-level conversations with professionalism.

• Experience with tools such as Salesforce, Slack, Monday.com, or customer reference platforms (e.g., RO Innovation, Influitive) is a plus.

• A collaborative mindset and a passion for elevating the customer voice.

Compensation Bands:
Austin, Tx and Washington, DC

$86K – $108K • Offers Equity

#LI-Remote

#LI-HM1

Job Benefits:

• Health (medical, vision, dental), life, and disability insurance*

• Equity stock options

• Retirement plans

• Paid public holidays and unlimited PTO

• Paid maternity and parental leave

• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)

• Employee Assistance Program

• Flexible Work Stipend

*Eligibility may differ by country

We're committed to building a global team! For certain roles outside the United States, U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Visa/work permit sponsorship is not available.

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.