Content Marketing and Program Manager
Skills
- Proven SEO expertise including keyword research, on-page SEO, and link-building.
- Strong writing, editing, and content creation skills across written, video, and social formats.
- Experience with analytics tools (GA4, PostHog, or similar) for reporting and optimization.
- Hands-on familiarity with CMS platforms and content operations best practices.
- Knowledge of social media trends and experience creating platform-native content.
- Comfort using AI tools and implementing LLM discoverability best practices.
Responsibilities
- Create, manage, and execute a content calendar for blog, website, and social channels.
- Develop and implement SEO strategy including keyword research, on-page optimization, link-building, and content-driven organic growth.
- Produce and amplify homeowner testimonials, case studies, and short-form social content (including TikTok).
- Build multi-channel content strategies aligned with AI/LLM discoverability trends and best practices.
- Contribute to full-funnel content across awareness, consideration, and lifecycle conversion.
- Operationalize and scale content production, distribution, and quality control processes.
- Manage freelance creators and external partners to deliver consistent content at scale.
- Report on content and program performance using GA4, PostHog, and other analytics tools.
- Support affiliate and performance marketing initiatives to ensure integration with broader marketing programs.
Education
- 3+ years of marketing, content marketing, or agency experience (required).
- Formal degree not required but BA/BS in Marketing, Communications, Journalism, or related field preferred.
Benefits
- Fully remote, remote-first culture
- Premium healthcare coverage available from day one
- Monthly cell and internet stipend
- Access to WeWork locations
- Flexible PTO and parental leave policy
- Inclusive, collaborative OneTeam culture and resources to support success
Average salary estimate
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