Vice President Marketing

Overview

GeoStabilization International® (GSI) is part of a portfolio of companies that develops and installs innovative solutions that protect people and infrastructure from the dangers of geohazards and roadway safety hazards. We specialize in emergency landslide repairs, rockfall mitigation, road barriers, and grouting, using cutting edge design/build and design/build/warranty contracting. GeoStabilization International is the leading geohazard mitigation and bridge rehabilitation firm operating throughout the United States, Canada, and Australasia. Our expertise, proprietary tools, and worldwide partnerships allow us to repair virtually any slope stability or foundation problem in any geologic setting.

At GeoStabilization, our culture is about being nimble but strong, fast-paced while team oriented, innovative, data-driven, and most importantly, client-focused.

The Vice President of Marketing will drive growth by understanding and segmenting our markets, driving product management strategies and working cross-functionally in a matrixed organization to connect us more to new revenue opportunities, and deliver them with consistently high quality and productivity.

This role oversees all growth-related initiatives, inbound and outbound marketing, including branding, lead generation, digital marketing, and client engagement. The ideal candidate is a strategic thinker and a hands-on leader with experience scaling marketing organizations and delivering measurable results.

NOTE: We are NOT seeking agency or search firm assistance with this role. 

Responsibilities

Strategic Leadership

• Leads the Strategic Plan for the business.
• Partners with VP of Business Development to identify attractive growth segments, and to identify and cultivate acquisition targets, and is a key lead in acquisition integration work.
• Identifies and makes the case for expansion into new service categories, geographic expansion, density increases.
• Develop and implement a comprehensive marketing strategy aligned with business goals to drive revenue growth and market share.
• Collaborate with executive leadership to position GeoStabilization International as a market leader and trusted partner in construction services.

Inbound and Outbound Marketing

• Lead outbound marketing initiatives such as trade shows, direct mail, events, and account-based marketing (ABM) to engage prospects and build relationships.
• Design and oversee inbound marketing programs, including content marketing, SEO, SEM, social media, and marketing automation to generate qualified leads.
• Partner with sales to ensure alignment between marketing campaigns and business development efforts, optimizing lead conversion and pipeline growth.

Brand Development and Management

• Elevate the company’s brand presence through compelling storytelling, consistent messaging, and impactful design.
• Ensure brand standards are upheld across all communication channels and materials.

Digital and Data-Driven Marketing

• Leverage data and analytics to optimize marketing performance, assess ROI, and inform decision-making.
• Oversee the adoption and use of marketing technologies, including CRM and automation platforms, to enhance efficiency and scalability.

Team Building and Leadership

• Evangelizes disciplined growth tools and frameworks across the organization.
• Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Establish clear KPIs and provide regular feedback to team members to ensure alignment with strategic objectives.
• Manage relationships with external agencies, vendors, and partners to supplement internal resources and capabilities.

Qualifications

• Education:
  • Bachelor’s degree in engineering, manufacturing-related or similar.
  • MBA, master’s in marketing or other advanced degree preferred.
• Key Experiences:
  • 10+ years of progressive marketing experience, including leadership roles, preferably in B2B industries such as construction, engineering, or professional services.
  • Proven track record of developing and executing integrated marketing strategies in a multi-brand environment that drives measurable business outcomes.
  • Experience building and scaling marketing organizations, including recruiting, mentoring, and retaining top talent.
  • Demonstrated success in leading growth functions through pre- and post-integration projects.
  • Background in engineering industries such as technology, manufacturing, or services is advantageous.
  • Demonstrated ability to lead cross-functional teams and drive organizational change.
  • Experience leading and influencing organizations directly and indirectly.  Proven track record of inspiring and motivating cross functional teams toward common goals.
  • Proven experience as a product manager, finding market segments that allow B2B sales of hard, manufactured products to businesses.  We are looking for a track record of product management, growth strategies, and a history of helping create growth strategies to targeted B2B segments through product management.
• Key Skills:
  • Deep knowledge of inbound and outbound marketing strategies, tools, and best practices.
  • Exceptional leadership and team-building skills with the ability to inspire and align diverse teams.
  • Strong analytical skills and a data-driven approach to marketing decision-making.
  • Excellent communication and presentation skills, with the ability to engage stakeholders at all levels.
  • Expertise in CRM, marketing automation platforms, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Additional requirements:
  • Role is located in our HQ in Westminster, CO and offers a hybrid-remote structure allowing remote work on Mondays and Fridays, but in office Tuesday-Thursday. 
  • Willingness to travel as needed.
  • High ethical standards and a commitment to integrity and professionalism.
  • Ability to thrive in a fast-paced, dynamic environment with shifting priorities.

Core Leadership Characteristics:

• Strategic Mindset: Anticipates future trends and implications accurately; Readily poses future scenarios; Articulates credible pictures and visions of possibilities that will create sustainable value; Creates competitive and breakthrough strategies that show a clear connection between vision and action.
• Financial Acumen: Understands the meaning and implications of key financial indicators; Uses financial analysis to generate, evaluate, and act on strategic options and opportunities; Integrates quantitative and qualitative information to draw accurate conclusions.
• Communicates Effectively: Is effective in a variety of communication settings: one-on-one, small and large groups, or among diverse styles and position levels; Attentively listens to others; Adjusts to fit the audience and the message; Provides timely and helpful information to others across the organization; Encourages the open expression of diverse ideas and opinions.
• Manages Complexity: Asks the right questions to accurately analyze situations; Acquires data from multiple and diverse sources when solving problems; Uncovers root causes to difficult problems; Evaluates pros and cons, risks and benefits of different solution options.
• Is Resilient: You demonstrate confidence and stay steady under pressure. You stay positive when you are faced with adversity and can deal with crises effectively. When faced with setbacks, you stay composed and forward thinking and above all you can learn from difficult experiences and come out better for it.

How is success rewarded?

Holistic Total Rewards includes:

• Health, dental and vision benefits, short- and long-term disability as well as other optional benefits make up a robust and competitive offering.
• Company’s 401(k) retirement plan where we match 100% of your first 4% contribution.
• Flexible vacation and sick time benefits that allow you to take the time you need when you need it.
• Ongoing development and leadership training abound to help you, and the company succeed.
• Base salary of $225,000-$275,000 annually based on skills and experience.
• Additional variable annual incentive compensation tied to company and personal performance.
• Company equity as part of our employee ownership program.

GeoStabilization International, LLC. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.