Director of Integrated Marketing & Strategic Planning

ABOUT ASPEN SKIING COMPANY 

With roots dating back to 1946, and a division of Aspen One, Aspen Skiing Company owns and operates four mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk. Aspen Skiing Company takes pride in the coexistence of resort, community, and the environment, which exemplifies its values of living fully, honoring people and place, taking the long view, and pursuing excellence in everything it does. Aspen Skiing Company is where guests from around the world come to renew the mind, body, and spirit through unforgettable experiences at the confluence of nature, culture, and recreation.  

Aspen Skiing Company also owns and operates the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets. Aspen Snowmass encompasses 5,680 acres of skiable terrain across four mountains, more than 40 ski lifts, and more than 410 trails. For more information, visit www.aspensnowmass.com or follow @aspensnowmass on Instagram, Facebook, and X.  

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the [email protected], aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains.

The Director of Integrated Marketing & Strategic Planning leads the orchestration of cross-channel campaigns that balance immediate revenue objectives with long-term brand growth. This role is responsible for transforming high-level business and brand strategy into actionable go-to-market (GTM) plans, campaign calendars, and execution roadmaps. This position spans Aspen Skiing Company’s four world-class mountains, Ski & Snowboard School, Four Mountain Sports rental and retail shops, on-mountain F&B outlets, and destination-wide events. This position reports to the Vice President of Marketing.

The budgeted salary range for this position is $105,000 - 150,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until September 5, 2025.

Essential Job Functions

• Own and lead the Aspen Skiing Company integrated marketing calendar, spanning seasonal campaigns, ski launches, destination initiatives, and events
• Translate VP of Marketing’s strategic direction into coordinated GTM plans that deliver both guest acquisition and brand elevation
• Develop and manage cross-functional roadmaps, aligning timing, sequencing, and prioritization to avoid overlap or cannibalization
• Partner with shared services digital, sales, and revenue management to define marketing priorities
• Build data-driven recommendations that inform channel investment, content priorities, and guest segmentation
• Lead the creation of campaign decks, planning documents, and presentations to ensure alignment across teams
• Support the VP of Marketing in refining ASC’s brand positioning to resonate with core skiers, snowboarders, luxury travelers, summer visitors, and international markets
• Serve as the integrator between ASC marketing and Aspen One shared services (Creative, PR, Social, Digital, Partnerships, Events)
• Oversee campaign briefs, timelines, and workback calendars, ensuring clarity of goals, KPIs, and deliverables
• Facilitate campaign status meetings, briefings, and troubleshooting to ensure progress across diverse teams
• Partner with Digital & Performance Marketing, agencies, and revenue teams to track campaign outcomes and guest engagement
• Provide regular reporting and insights to senior leadership, surfacing optimizations for future planning
• Support VP of Marketing in budget planning, forecasting, and allocation across brand and performance levers
• Other duties as assigned

Education & Experience Requirements

• Bachelor's degree Marketing or related field required
• 10+ years of experience in integrated marketing, GTM planning, or cross-channel campaign management

Knowledge, Skills & Abilities

• Fluency in digital marketing channels and performance levers (SEM, paid social, CRM/email, web UX), without requiring deep SME expertise
• Proven ability to manage complex campaign calendars, cross-team workflows, and multi-stakeholder initiatives
• Familiarity with budget forecasting and performance reporting across multiple brands or business units
• Advanced project management proficiency, ideally with Asana or equivalent tools
• Strong track record of translating high-level business objectives into actionable GTM plans
• Exceptional organizational, communication, and stakeholder management skills
• Background in skiing, snowboarding, outdoor sports, destination travel, or luxury hospitality
• Experience leading high-profile launches, brand moments, or multi-market campaigns
• Skilled communicator—able to influence without direct authority and build consensus across diverse teams
• Strategic thinker with strong judgment on sequencing, prioritization, and investment levels
• Empathetic collaborator who ensures alignment, clarity, and accountability across the organization
• Ability to ensure resources are invested effectively across multiple business lines and campaign tiers
• Ability to partner with PR, partnerships, and content teams to amplify brand moments and cultural relevance
• Ability to lead & navigate complexity and multiple priorities with clarity and composure
• Ability to bring a clear point of view on how to activate the right message, in the right channel, at the right time, while navigating sequencing, stakeholders, and competing priorities across a complex organization

Work Environment and Physical Demands

• Work is generally performed in a standard office environment
• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• Occasional adverse or hazardous conditions may exist when attending events
• Occasionally requires walking over uneven or slippery surfaces
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)
• Occasional travel is required as necessary

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster