Senior Manager of Digital Marketing

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role & Responsibilities

We are seeking an accomplished Senior Manager of Digital Marketing to spearhead our digital partner strategy, specifically aligning Samsung's marketing plans with our key partners. This pivotal role involves leading the development and execution of partner digital campaigns that significantly boost brand awareness and engagement. A core responsibility will be to collaborate with our partners in crafting holistic media plans that generate synergistic benefits for both Samsung and our integrated partners. Furthermore, you will be instrumental in analyzing and monitoring data related to media tactics, traffic, online sales, and brand presence, leveraging these insights to drive effective strategies. This position demands a strong leader and communicator capable of building robust partnerships across the organization, guiding through ambiguity, and executing well-defined plans. Ideal candidates will be self-starters, proactive in identifying areas of opportunity, and possess the flexibility to adapt to evolving situations, with a proven ability to influence stakeholders and key partners. Your expertise will be crucial in moving the organization towards a best-in-class digital consumer experience.

Role and Responsibilities

Key Responsibilities

• Develop the partner digital strategy for the Mobile Experience division focusing on partner execution which would deliver a consistent brand experience, elevate brand awareness, optimize product positioning to maximize conversion, and amplify traffic generation to partner channels.
  • Create joint digital merchandising strategies with carriers and retailers to ensure successful implementation and continuous improvement.
  • Develop a synergistic media strategy that connects Samsung media planning with partner plans delivering exponential breakthrough and ROI from upper through lower funnel.
  • Manage external partner campaigns optimizing channel-specific KPIs.
• Analyze digital data to produce insightful reports and use these insights to optimize and evolve our strategic approach.
• Identify digital best practices and utilize data and consumer research to define a future state vision for partner channels
• Craft persuasive presentations to effectively communicate and gain approval for partner-centric ideas and requests.
• Work cross-functionally with account sales teams, business operations, product management, and other digital teams
• Serve as a subject matter expert and provide thought leadership on how to deliver a best-in-class digital customer experience journey.
• Serve as a champion for the consumer and continuously push for providing the best consumer experience based on defined best practices.

• Develop executive-level presentations on a frequent cadence.

Characteristics of Success

• DATA-DRIVEN DECISION-MAKER:  Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
• PASSION:  People with an infectious spirit who are passionate about the tech industry, our consumers, our brands, our customers, and winning. You see this job as a career, and not just a job.
• ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.   

• DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
• CHANGE AGENT: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change

Minimum Qualifications

• Bachelor's Degree (preferred) with 8+ years of directly related experience is required
• Master’s degree preferred
• Experience in driving digital marketing strategy for 5+ years
• Strong fluency with all forms of media traditional, digital and emerging
• Experience with media project management including presenting and reporting on media plans
• Solid data and analytical understanding and comfort
• Demonstrated skill communicating cross-functionally and up & down an organization
• Microsoft Standard Office Suite and advanced expertise in PowerPoint/Excel
• Demonstrated program management ability, proven experience planning and executing large scale projects and/or events
• Experience collaborating with senior executives across a large organization
• This role is based in Plano, TX office. Relocation to DFW area is required

Preferred Qualifications:

• Proficiency with Excel incl pivot tables, graphing, and conditional formatting for efficient data analysis
• Skilled with Adobe analytics to understand user behavior and optimize conversion funnels 

#LI-RR1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

Skills and Qualifications

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.