Sr. Director, Product & Category Management (Mobile Enhancements)

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Position Overview

The head of Mobile Enhancements (ME) will be responsible for the performance, category management, development, and execution of the ME product management portfolio.  The Mobile ME Management strategy will focus on hardware platform product requirements, device launch, software updates, Voice of the Customer, building strategies, and providing technical/sales enablement for all consumer and enterprise channels, through direct and indirect channels.  Responsibility will also include require coordination with the Marketing, Retail, Account teams, and Account category leads for all product planning, launches, and GTM execution.     

This leader will drive and align business, including promotion and all go-to-market activities for the category within the assigned customer base.  This role will also have a background in a consumer-focused or technology industry with direct experience in product management, online, retail, category management, and customer-facing engagement.

Role & Responsibilities

• Responsible for the Samsung ME PM organization’s overall business success in the U.S. region will include a strong product roadmap, and pipeline to support ambitious growth objectives.
• Lead the development of the Services enablement plan for Mobile that drives mobile growth strategies of upgrades, new customer acquisition, product attachment across all Mobile categories, and customer loyalty/retention through enhancement of end-user customer experience.
• Development and ownership for Samsung ME Product Management strategy for the US market with respect to wrist wearables, true wireless and accessories for all segments and channels
• Drive alignment between SEA & Samsung HQ in Korea on product, service, experience, and partnership roadmap planning
• Collaborate cross-functionally with other teams to identify capabilities gaps, drive process improvement, and share of industry and global best practices
• Work with internal CE (Consumer Electronics), CS (Care) and Mobile divisions to identify and create a seamless experience across all Samsung products and services with strategic customers that involve product integration.
• Execute marketing programs, program management, and post-program evaluation.  Understand and analyze data to evaluate aggregate and individual marketing programs - such as ROI, sales lift, etc.
• Utilize multiple POS and Syndicated data sources to develop a deep understanding of the retail and online sales environment leveraging multiple shopper data sources to gain strong understanding of the Mobile New Computing shopper
• Coordination of the US strategy, messaging, product portfolio and support with HQ and other subsidiaries
• Support and drive strategic planning activities in collaboration with HQ and service partners
• Define product and service requirements and partnership priorities with R&D teams in Korea and in North America
• Development and management of programs that drive Mobile Channel Sales sell in and sell out
• Partner with Retail team to develop Mobile New Computing category growth plan incorporating strategies for levers such as space, assortment, pricing, training, merchandising, and promotions
• Development and management of device competitive comparisons for utilization across the sales and services organizations
• Actively participate in joint carrier and retailer account calls with account team category leads and account leadership
• Management of Carrier and National Retail dedicated channel product marketing resources to align with overall customer account team objectives
• Alignment of B2B and B2C product management and device launch objectives
• Ownership and management of flawless device launch execution for all smartphone, tablet, and wearables products
• Develop and guide Samsung thought leadership in the ME device product marketing arena
• Serve as the primary Voice of the Customer relative to ME product marketing requirements and strategy to local leadership and HQ
• Work with sales teams to understand customer strategies, new technology, and service rollouts and identify/execute on partnership opportunities with strategic customers that involve product integration
• Develop a holistic view on entire Product services in all channels and across the entire service portfolio to further expand the Mobile Paid Services attachment rate and drive revenue.
• Define product solutions with a comprehensive understanding of all channel expectations and requirements, product development process, required resources as well as strong business and financial acumen.
• Provide strategic direction on product design in a manner consistent with product visions and business objectives.

Skills and Qualifications

Minimum Qualifications

• The ideal candidate will have 16+ years tenure building a winning U.S. strategy and operations in consumer technology with an understanding of B2B2C sales channel, business planning, and marketing from a related-Mobility business in devices, service provision, consumer electronics, Internet, or other related technologies
• Prior experience developing and managing mobile product and support strategies required
• Prior experience managing product launches and product marketing required
• Prior experience in a telecommunications environment required
• Prior experience managing and developing product marketing staff required.
• Prior experience leading a sales, services, or product team required
• Ability to identify service and support risks and associated solutions within wireless product technologies
• Must be able to write, read, analyze, interpret, present, and explain wireless terminals technical product and development materials
• Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software in a wireless network environment
• Must have demonstrated project and program management skills

Preferred Qualifications

• Bachelor’s degree and 14+ years of relevant experience

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Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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