Fast Facts

Capstone is looking for a Senior Marketing Manager for PebbleGo, a K–5 digital learning platform, to lead marketing initiatives and drive customer engagement.

Responsibilities: Oversee the PebbleGo marketing team, manage marketing strategy for product launches, develop full-funnel campaigns, and create sales enablement materials.

Skills: 10+ years of SaaS marketing experience in K–12 edtech, strong digital marketing skills, project management, and excellent communication abilities are required.

Qualifications: A bachelor's degree in Marketing, Communications, Business, or related field is preferred; an advanced degree is a plus.

Location: The role is hybrid based in Edina, MN or North Mankato, MN.

Compensation: $90000 - $110000 / Annually

Description

The Role 

We are seeking a strategic, creative, and results-driven Senior Marketing Manager to lead the execution of marketing initiatives for PebbleGo, a flagship K–5 digital learning platform. The ideal candidate brings deep experience in K–12 edtech SaaS marketing, a passion for product storytelling, and a proven ability to drive customer engagement across the full lifecycle.

As a key leader on the PebbleGo go-to-market (GTM) team, you’ll oversee a talented marketing team and oversee all efforts around product launches, brand awareness, digital campaigns, and sales enablement. You’re someone who is comfortable managing multiple complex workstreams at once and can pivot and execute quickly – while maintaining very high-quality standards. You’re also known for your ability to collaborate and have strong independent judgement in a dynamic environment.

You’ll collaborate cross-functionally with a variety of teams, including Product, Growth, Design, Customer Experience, and Sales teams, to drive demand, position our solutions effectively, and elevate our brand in a competitive market. This is a high-impact role that operates at the center of a fast-paced, cross-functional team and is a key partner to the VP of Growth and Strategy.

Our preference is for this role to be hybrid, based out of either our Edina, MN or North Mankato, MN locations.  

Why You’ll Want To Join Capstone 

We support teaching and learning with amazing content that engages students, inspires teachers, and connects families and communities to move literacy forward. Capstone is a fast-paced growth company committed to cultivating a love of reading and learning. We know that Learning is for Everyone. 

For over 30 years, Capstone has been a national leader in K-5 educational content including digital products (PebbleGo, PebbleGo Next, PebbleGo Create, Capstone Interactive, Capstone Connect) and award-winning books. We combine a passion for helping foster a powerful love of reading and learning with the talent to create amazing content.  

We are a mission-driven company that provides opportunities for professional learning and development and a culture of inclusion and belonging. 

YOUR RESPONSIBILITIES 

Leadership & Team Management 

• Lead and manage the PebbleGo marketing team, including daily operations, mentorship, and performance management. 
• Serve as a core member of the PebbleGo GTM leadership team, contributing to overall product positioning, strategy, and growth. 
• Juggle multiple workstreams simultaneously across campaigns, content creation, events, and internal stakeholder collaboration—while maintaining focus on deadlines and results. 

Marketing Strategy & Execution 

• Drive marketing strategy and execution for all product launches and updates, ensuring cohesive and impactful messaging across all channels. 
• Develop and implement full-funnel marketing campaigns to drive brand awareness and generate qualified leads—leveraging digital, content, events, and paid media. 
• Collaborate with internal stakeholders to maintain consistent messaging, brand tone, and customer value articulation across all touchpoints. 

Customer & Sales Enablement 

• Partner with Customer Experience to create compelling customer communications across the full lifecycle—from acquisition to retention. 
• Lead the creation of Sales Enablement tools, whether digital or print resources—including decks, one-pagers, and handouts that create effective sales conversations. 

Events & Brand Presence 

• Own and manage our presence at key events and tradeshows, ensuring brand alignment and measurable ROI. 

Digital Marketing & Automation 

• Build and optimize marketing automation workflows, including nurture programs, to support lead conversion. 
• Oversee digital marketing efforts including social media, SEO/SEM, paid search/display, and performance analytics.

Education, Experience, and Skills desired:  

• 10+ years of experience in SaaS marketing within K–12 educational technology companies. Familiarity with elementary solutions is a plus.
• Background as an educator in the elementary space is a plus.
• Demonstrated ability to thrive in a fast-paced, deadline-driven setting—comfortable managing competing priorities and high volumes of concurrent projects.
• Proven track record of leading successful product launches and driving measurable marketing outcomes.
• Strong experience with digital marketing, including campaign development, automation tools, SEO/SEM, and analytics platforms.
• Deep understanding of the K–12 edtech ecosystem, including buyer personas, procurement cycles, and educator engagement strategies.
• Skilled in customer lifecycle marketing with a strong grasp of acquisition, onboarding, retention, and expansion tactics.
• Demonstrated success managing and mentoring teams, with a collaborative and empowering leadership style.
• Excellent project management, storytelling, and communication skills. Skills with Aha! is a plus, but not required. 
• Experience working closely with Sales, Design, and Product teams in a fast-paced, high-growth environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree a plus.

Travel Requirements 

Approximately 5-10% travel may be required. 

Inclusion & Belonging 

Capstone embraces diversity, inclusion, equal opportunity, and belonging for all employees and applicants. We are an Affirmative Action and Equal Opportunity Employer. All candidate information will be kept private according to EEO guidelines. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].  

The pay range for this role takes into account the wide range of factors that are considered surrounding compensation including but not limited to: skill sets, experience and training, work location, and other business and organizational needs. A reasonable estimate of the current range is $90,000-$110,000. 

Capstone strives to provide comprehensive and market-competitive benefits to meet the needs of our employees and their families. Click here to see our benefits.

Pre-Employment Background Check Required. 

California Applicants:  

Applicants from California can access our California Privacy Notice here.  

Employment Authorization:  

At this time Capstone unfortunately cannot sponsor or take over sponsorship of an employment visa. To be considered for one of our roles, applicants must be authorized to work in the United States.