Services and Training Marketing Manager
Skills
- 5–7 years B2B marketing experience, ideally in cybersecurity, technology, consulting, or technical training
- Proven success marketing professional services, technical trainings, or high-consideration offerings
- Strong writing and content development across email, web, social, and slideware
- Experience with integrated campaign planning including events, email nurtures, and demand-gen tactics
- Comfort working cross-functionally with technical and sales teams and operating independently
- Passion for cybersecurity and ability to translate practitioner insight into marketing
- US work authorization (no visa sponsorship)
Responsibilities
- Position and message SpecterOps’ training offerings in collaboration with business leads and subject-matter experts
- Plan and execute campaigns, content, and promotions to increase awareness and demand for training
- Develop service positioning, customer stories, case studies, and enablement materials for offensive and product-based services
- Support go-to-market strategy for new services, including positioning, packaging, testing, and competitive benchmarking
- Create audience-specific messaging, reports, presentations, blogs, videos, and student/customer success stories
- Collaborate with Services, Sales, and Marketing to build integrated campaigns and enablement
- Analyze performance metrics and iterate messaging, channels, and tactics for greater impact
- Represent practitioner and buyer perspectives to ensure technical credibility and commercial resonance
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent experience
- Relevant training or cybersecurity certifications are a plus
Benefits
- Health, dental, vision, and life insurance – 100% covered for employee and family
- Flexible time off policy and 13 paid holidays annually
- 401(k) with up to 4% company match
- Stock options and performance bonuses
- Remote work setup: $1,500 new hire home office allowance; $500 annual home office allowance
- $1,800 annual cell phone and internet reimbursement
- $5,000 annual professional development allowance
- $5,250 toward continuing education or student loan repayment
- $1,200 annual lifestyle/wellness/pet insurance budget
- One-time $10,000 family planning benefit
- In-person and virtual employee events and company swag
Average salary estimate
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