At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions​ and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact​ because when one Nerd levels up, we all do.

We are looking for a CRM Manager to take our user email communications to the next level. As our program expands, you will help shape the development, implementation, and optimization of our engagement campaigns. These campaigns reach both new and active audiences through onboarding, cross-sell, browse abandonment, and promotional journeys to drive engagement with a variety of features, products, and verticals. You will build operational plans that welcome new users and deepen relationships with existing ones, by using data-driven insights to deliver meaningful and revenue-generating campaigns.

In this role, you will lead the day-to-day management and long-term operational strategy of our CRM platform. You will design, build, and launch automated email, SMS, and push notification campaigns while serving as a primary user of our CRM and marketing technology stack. You will also guide the technical implementation of new campaigns and features. Once launched, you will measure success by monitoring campaign performance, analyzing key metrics, and sharing insights that highlight opportunities for A/B testing and ongoing optimization to boost engagement, conversion, and impact.

This role reports to the Director, CRM.

Where you can make an impact:

• Drive CRM strategy: Translate business goals into actionable CRM marketing strategies. Build thoughtful customer journeys and create segmentation strategies that span onboarding, engagement, retention, and winback campaigns.

• Use data to inspire action: Leverage insights from campaign performance, testing, and customer behavior to optimize and scale CRM efforts. Share learnings and best practices with peers and stakeholders.

• Champion operational excellence: Build and document best practices for CRM operations. Ensure compliance with data privacy regulations and support processes that are efficient, scalable, and future-ready.

• Balance priorities and build alignment: Manage multiple priorities with clarity and focus. Partner with Analytics, Product, Engineering, Program Management, and Creative teams to bring ideas to life and maximize impact across the business.

Your Experience:

• 5+ years of relevant professional marketing experience (lifecycle marketing experience is a plus).

• 2+ years of hands-on experience with at least one major CRM/marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Braze, HubSpot, Marketo, Klaviyo).

• Strong understanding of data structures, segmentation logic, and data management principles.

• Experience with API integrations and webhooks to connect and sync data across systems.

• Proficiency in HTML and CSS for building and troubleshooting email templates.

• Familiarity with scripting languages such as AMPscript, Handlebars, or Liquid to enable advanced personalization.

• Project management experience with the ability to oversee multiple campaigns and priorities simultaneously.

• Ability to analyze campaign performance and testing outcomes, using insights to guide decision-making.

• Strategic perspective to see how CRM operations impact the customer lifecycle and business goals.

Where:

• This role will be remote (based in the U.S.).

• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents

• Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off

• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

• Mental health support

• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests

• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution

• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend 

• Work from home equipment stipend and co-working space subsidy

Have Some Fun! (Nerds are fun, too)

• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

• Hackathons and team events across all teams and departments

• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction 

• Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match

Plan for your future (And when you retire on your island, remember the little people)

• 401K with company match

• Be the first to test and benefit from our new financial products and tools

• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar

• Disability and Life Insurance with employer-paid premiums

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.  

NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice, as well as the Los Angeles Fair Chance Act, which requires this notice.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

• E-Verify Participation Poster (English+Spanish/Español)

• Right to Work Poster (English) / (Spanish/Español) 

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