Product Category Marketing Manager
About Miele
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.
Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the
world who are committed to making our products even better every day - and help us to expand our innovation leadership.
About your workplace
The Category Marketing position is responsible to successfully develop the Refrigeration Category in the North American Region (US, Canada, Mexico) by managing and executing the central (global) marketing strategy in line with the global brand strategy by covering all distribution channels. This role is closely collaborating with the Business Unit Refrigeration on a category marketing level, with the aim to increase market share and optimize all North American activities to deliver agreed upon ROI measures.Your Responsibilities
- Lead contact person for all product-driven activities in the Refrigeration Category
- Ensure market strategy alignment with the Global Refrigeration - category strategy
- Provide feedback to global headquarters in terms of competition, new products, etc.
- Definition of product assortment (line-up and pricing) with regard to turnover, sales volume and profitability
- Conduct market analyses (e.g. syndicated market data, competitor information, customer feedback, consumer insights)
- Ensure state of the art product presentations at POS
- Define distribution and POS objectives together with the sales departments for all channels
- Analysis of sales & turnover development and derivation of product measures & campaigns
- Leading new product launches and phase-outs
- Preparation of the annual marketing plan per category and channel (off- and online) based on market requirements
- Creation and definition of national appliance promotions
Participating in international company projects
What we are looking for
- Bachelor/Master preferred (Marketing, Business Administration or of a comparable study program)
- 5+ years relevant work experience, experience in leading a category in a business and/or managing product launches
- Interdisciplinary interface management
- Project and process management
- Leadership capabilities
- Entrepreneurial thinking, analytical skills, motivation, strong commitment and target orientation
- Intercultural knowledge
- Excellent written and oral communication
- Strong mobility/international experience and willingness to travel
The salary range for this position is $95,000 to $105,000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience, relevant skills, and alignment with market data.
Benefits
- Comprehensive health, dental and vision insurance
- Wellness discounts on medical premiums
- 100% covered life and long-term disability insurance
- 401k with company match
- PTO + holidays
- Discounted gym membership
- Generous Employee Purchase Program
- Wellness and volunteer programs
Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
Average salary estimate
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Our Story... Two families, one company: founded over 120 years ago by engineer Carl Miele and businessman Reinhard Zinkann, with 11 employees, 4 lathes and a drilling machine, Miele and Zinkann launched their first cream separators and butter mac...
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