Principal Product Marketing Manager
ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
ZoomInfo is seeking a Tastemaker to drive our Product Marketing into its next stage - someone at the pulse of GTM, Growth, and AI with the entrepreneurial drive to push the boundaries of our nascent AI-driven marketing engine.
You’re not just a marketer. You’re a cultural connector who intuitively understands where markets are going, why products like Attio or Clay emerge, and how they gain traction. You live in the details while keeping your eyes on the big picture, blending the magic of art and science to craft narratives that cut through noise and move markets. You are equally at home operating 0→1 and 1→10, thriving in an environment where we’re “building the plane mid-flight” as we reinvent the future of product marketing on a global scale.
Your taste, instincts, and storytelling will guide how we build and evolve the AI engine that drives our product marketing. You will be the #1 storyteller, supported by an AI engine that can scale your vision, creating the 1 piece of content out of 100 that drives 80% of our impact.
What You’ll Do
- Market and Competitor Analysis: Conduct deep market research and competitive analysis to stay ahead of trends, understanding not just what is happening in the market, but why and how momentum builds for breakout products.
- Product Positioning & Messaging: Develop globally resonant, AI-enhanced positioning and storytelling that differentiates ZoomInfo and sparks adoption across audiences.
- GTM Strategy: Plan and execute global GTM strategies for launches and updates, using AI-driven insights to optimize reach, resonance, and results.
- Content Leadership: Identify and create high-impact content that blends creativity and analytics, knowing that one exceptional asset can outperform hundreds of average ones.
- Growth & Retention: Partner with growth, sales, and product teams to design acquisition, engagement, and retention strategies fueled by product-led growth and AI personalization.
- AI-Driven Feedback Loops: Build continuous feedback systems between users, product, and marketing - leveraging AI to uncover patterns and inform product and GTM evolution.
- Sales Enablement: Equip the sales team with high-impact, AI-powered tools and narratives that sharpen pitches and close deals faster.
- Performance Optimization: Apply a test-and-learn approach, using A/B testing and funnel optimization to turn insights into measurable impact.
What You Bring
- Bachelor’s degree in Marketing, Business, or related field.
- 7+ years in product marketing, ideally in PLG or SaaS with proven experience building AI-enabled marketing strategies.
- Deep network and presence in top GTM, RevOps, and marketing communities; naturally attuned to emerging product trends.
- Proven ability to build and scale from concept to global execution with equal comfort in high-level strategy and hands-on detail work.
- Exceptional storytelling ability with a strong grasp of both the creative and analytical sides of marketing.
- Expertise in market research, segmentation, and competitive positioning.
- Strong project management skills and the ability to lead multiple high-impact initiatives in parallel.
- Proficiency in marketing and analytics tools (e.g., Tableau, Amplitude, Salesforce) and familiarity with AI-driven content and GTM tools.
- A growth mindset driven by curiosity, iteration, and continuous improvement.
#LI-PS1 #LI-hybrid #LI-remote
Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Deckers Brands is hiring an Associate Manager, Integrated Marketing to drive end-to-end campaign execution and cross-functional coordination for global marketing initiatives.
Linqia is hiring a Paid Media Associate to manage and optimize paid social and programmatic influencer campaigns while serving as a strategic client liaison from the San Francisco office.
Pacific Energy Concepts is hiring a Brand Specialist to develop case studies, refine sales materials, and maintain brand consistency across marketing channels from its Downtown Vancouver office.
Covenant Health is seeking a detail-oriented Marketing Staff member in Knoxville to support marketing, PR, digital content, and event execution across its healthcare system.
Strategically lead product marketing for Lumeris’ care solutions, translating market insights into positioning, launches, pricing and go-to-market programs to drive adoption across provider and payer customers.
Lead customer-focused marketing programs to increase adoption, upsells, renewals, and advocacy for a SaaS ticketing platform serving performing arts organizations.
Lead Guardant Health’s performance and digital marketing strategy to optimize multi-channel paid media, marketing technology, and AI-driven personalization for consumer and HCP audiences in a hybrid, fast-paced environment.
Lead and build an AI-native, full-funnel B2B growth and ABM program to drive new sales and retention for Collective Health across enterprise healthcare customers.
Directive Consulting seeks a Director of Demand Generation to lead and scale paid media-driven performance marketing for startup and SMB clients while building a high-performance, cross-functional team.
Lead omnichannel media planning and execution for Method and Mrs. Meyer’s, optimizing retail media and digital channels to deliver brand growth and measurable sales outcomes.
AbbVie is hiring an HCP Marketing Manager I/II in Mettawa to drive on-market brand execution and agency collaboration for advanced prostate cancer marketing initiatives.
Sift seeks a Developer Relations leader to build trust with aerospace and defense engineers, produce high-credibility technical content, and translate community insights into product and GTM impact.
HubSpot is hiring a Senior Product Marketer to lead adoption, positioning, and monetization for Breeze, turning generative AI capabilities into high-value customer use cases and growth.
ZoomInfo was founded in 2000 and is headquartered in Vancouver, Washington. The company offers a business-to-business data platform utilized by sales and marketing teams, recruiters, and other business professionals for lead generation and detaile...
5 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
