Paid Media Associate, Influencer Marketing
Skills
- 1-3 years of paid media experience with strong paid social exposure
- Hands-on experience with digital and social advertising to drive traffic, conversions, and awareness
- Strong client-facing and presentation skills for articulating strategy and results
- Analytical skills to interpret campaign performance and recommend optimizations
- Familiarity with influencer/blogger communities and influencer-driven content amplification
- Experience with A/B testing, measurement methodologies, and campaign reporting
Responsibilities
- Serve as primary liaison between clients, agencies, and internal Linqia teams to align strategy and execution
- Develop and execute paid social and programmatic media strategies that support client business goals
- Oversee campaign setup, trafficking, monitoring, and optimization in collaboration with Paid Social Analysts
- Use real-time data, testing, and performance insights to continuously optimize campaigns
- Prepare and deliver clear, actionable campaign wrap-up reports with insights and recommended next steps
- Execute and analyze third-party measurement studies (sales lift, brand lift, mobile proximity, TV tune-in)
- Work with Sales and Success to identify revenue opportunities, product improvements, and measurement solutions
- Communicate client feedback to Product and Engineering and help prioritize feature fixes and enhancements
Education
- Bachelor's degree required (marketing, communications, business or related fields preferred)
Benefits
- Career development and growth opportunities in a fast-growing startup
- Collaborative, innovation-focused company culture
- Competitive compensation and potential equity participation
- Standard paid time off and flexible scheduling
- Health and wellness benefits (typical startup offerings)
Average salary estimate
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