Manager of Regional Field Marketing
Skills
- Field marketing and demand-generation program planning
- Account-based marketing (ABM) and sponsorship activation
- Event planning and onsite/virtual event execution
- Familiarity with CRM and marketing automation platforms
- Ability to analyze campaign metrics and derive actionable insights
- Strong verbal and written communication and stakeholder management
Responsibilities
- Develop regional marketing strategies aligned to sales goals and state/local education dynamics
- Plan, execute, and optimize demand-generation campaigns (account-level, state, and national sponsorships)
- Manage a regional marketing calendar covering campaigns, webinars, events/tradeshows and grant/funding timelines
- Partner with events, product marketing, customer marketing, government affairs and sales enablement to support execution
- Support implementation, retention and renewal efforts with sales and customer success as needed
- Measure and report program performance (ROI, KPIs) and communicate results to sales and marketing stakeholders
- Travel periodically with sales teams for events and customer meetings
Education
- Bachelor's degree in Marketing, Communications, Business, Education or related field preferred
- Equivalent relevant work experience will be considered
Benefits
- Medical, prescription, dental and vision coverage
- Telehealth, HSA and FSA options
- 401(k) and Roth 401(k) with company match
- Paid vacation, sick time and 12 paid holidays
- Parental leave (up to 20 weeks with 14 weeks paid) and Milk Stork program
- Tuition reimbursement, life & disability insurance
- Well-being and employee assistance programs
Average salary estimate
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