Channel & Field Marketing Manager, West

Who We Are

At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry.

We thrive in an agile, collaborative environment that fosters creativity and action. At Critical Start, innovation drives everything we do. We pioneered the first MOBILESOC app for on-the-go threat detection and response, automated alert resolutions to maximize efficiency, and cut alert investigation time by 99.3% - transforming the way cybersecurity teams work. Our team and customers genuinely value the impact we make every day.

Everything we do is grounded in our three core principles:

• Do what’s best for our customers.
• Do what’s best for our team members.
• Don’t do things that suck.

Want to hear more from our team? Watch these videos to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look.

What can we offer you?

• A chance to make an impact every day—whether protecting customers or contributing to a greater mission.
• Collaboration with talented, supportive teammates who value accountability and growth.
• A commitment to continuous improvement, striving for excellence, and breaking past mediocrity.
• A culture of learning, innovation, and inclusivity, where every idea matters.
• Recognition for being at the forefront of the industry—we’ve received accolades that prove we’re doing something right.
• A supportive environment where you belong and your contributions truly matter, as one team member put it: “Every day presents new challenges and opportunities for growth, and the culture is unlike any other.”

Who You Are

Do you thrive on building strategic partnerships and driving impactful co-marketing initiatives? Are you skilled at developing strong relationships and creating compelling joint marketing campaigns? If you bring a creative mindset, a passion for collaboration, and a results-driven approach to channel marketing, we’d love to have you on our team!

We’re seeking an experienced Channel & Field Marketing Manager, West to join our team. In this role, you will develop and execute strategic marketing programs with channel partners, drive joint demand generation, and enhance partner engagement through innovative campaigns and events with your geography. The ideal candidate is proactive, skilled in relationship-building, and able to work independently in a fast-paced environment.

What You Will Be Doing?

• Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners.
• Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement.
• Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences.
• Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders.
• Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes.
• Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings.
• Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines.
• Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up.
• Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI.

What You Will Bring?

Required Qualifications:

• Experience: 3+ years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships.
• Channel Marketing Expertise: Proven experience developing marketing programs with Channel Partners, including VARs, National Partners, and Alliance Partners.
• Education: Bachelor’s degree in marketing, communications, business, or a related field.
• Collaboration & Relationship Building: Strong ability to engage with diverse teams, articulate ideas effectively, and follow through on commitments.
• Cross-Functional Coordination: Experience managing multiple internal and external teams to drive marketing initiatives.
• Project & Event Management: Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives.
• Mindset & Work Ethic: Positive attitude, team-oriented, and proactive with a “get it done” approach.
• Technical Skills: Familiarity with Salesforce (SFDC) and Marketo.
• Detail-Oriented & Organized: Strong project coordination skills, with a focus on tracking progress against deadlines.
• Communication Skills: Excellent written and verbal communication abilities.
• Software Proficiency: Strong skills in Microsoft PowerPoint, Word, and Excel.
• Travel Requirements: Ability to travel up to 30% of the time.
• Location: Remote role; candidates must be physically located on the West Coast

What It's Like Working Here

Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously. 

Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking. 

Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do? 

What does our Compensation and Benefits package entail? 

• Competitive salary with bonus potential 
• 100% employee coverage for healthcare/50% coverage for dependents 
• Unlimited PTO (Paid Time Off) policy 
• Paid Parental and Military Leave 
• Dental and Vision Plan 
• Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage 
• Additional Voluntary Life Insurance coverage 
• 401(k) Plan with Matching Program 
• Mines Employee Assistance Program 
• Monthly Wellness Initiatives 
• Optional Pet Benefits Discount Plan 
• And a new Tesla... just kidding! Kudos for making it to the end.

We prioritize your privacy and security. Please note that Critical Start will never request financial information or sensitive personal data during the interview process. If you encounter any suspicious requests, do not respond and contact us directly at [email protected]. Thank you for helping us maintain a safe and trustworthy hiring experience.

Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

Mental and Physical Requirements 

It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities. 

Physical:  

• Stationary position for extended periods of time. 
• Constantly operate a computer.  
• Occasionally you may be required to move equipment or other items up to 20 lbs. 
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. 

Mental:  

• Must be able to apply established protocols in a timely manner. 
• Make timely decisions in the context of workflow. 
• Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota. 
• Ability to work effectively and efficiently in high stress situations. 
• Ability to simultaneously address multiple complex problems. 

For positions that can or will be performed, in whole or in part, remotely within the U.S., range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, experience, performance in the role and potential for revenue generation (sales roles only).

Compensation:

The total compensation range (base) being offered for this role is [$90,000 USD - $120,000 USD].

Additional Compensation:

This role is eligible for the following: Annual bonus compensation

Employment Benefits:

100% employee coverage for healthcare/50% coverage for dependents, unlimited PTO (Paid Time Off) policy, paid Parental and Military Leave, dental and vision plan, Employer-provided Life Insurance (up to $100K coverage), Long-Term Disability, and Short-Term Disability coverage, 401(k) Plan with Matching Program, 24/7/365 availability of Employee Assistance Program.

How to Apply:

Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/

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