U.S. Head of Marketing

About the Business

For more than 20 years, Brightmine™, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.  

With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
 

About the Role

This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday.

We have an exciting new opportunity for a high performing senior leader to join our diverse and talented marketing community at Brightmine™, and to play a pivotal role in supporting the business to achieve its commercial ambitions. 
 
The U.S. Head of Marketing role is responsible for running the U.S. Marketing function and elevating our Go-To-Market (GTM) strategy in the United States. You are a key member and contributor to both the U.S. Leadership team and the Global Marketing Leadership team. We are looking for an exceptional senior marketing professional with expertise across the customer life cycle, as well as in people management, with the ability to inspire and motivate your team through demonstrating the right behaviors, while being a passionate advocate for customer-centric and data driven commercial marketing.  

You love digital and have a proven track record of adopting new methodologies and Tech to get Sales in front of relevant prospects. You know how to build a presence/brand, both online and offline. You thrive on the combination of tactical execution and strategy.  
 

Responsibilities

• Responsible for co-creating, defining, owning and leading the regional GTM strategy for Brightmine™ in the U.S. aligning with the Global strategy

• Run the day to day of the U.S. Marketing function (Demand Gen & Customer marketing) and own the U.S. marketing budget, accountable for forecasting, phasing, spend and ROI 

• Be a key member and contributor to both the Global Marketing leadership team and the U.S. leadership team, working closely to develop and align the commercial strategy to support both Global and U.S. business priorities

• Act at the intersection of regional Strategy, Marketing Development, Marketing and Sales  

• Optimize execution across the entire customer life cycle and ensure delivery of activities to meet and exceed expectations

• Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Growth Hacking, Communications & PR, Market planning, Customer Insight and Analysis teams

• Advocate for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence

• Drive excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviors to drive high performance

• Ensure all marketing activities are monitored and measured for their effectiveness. Use data and insights to drive performance and ROI

• Identify opportunities to continually innovate, refine and improve existing processes to unlock capabilities and elevate the marketing, and wider commercial, operating model

• Co-own the U.S. pipeline number with Sales and deliver a Marketing contribution to revenue of 80%+ 

• Serve as a senior leader in our NYC office, working on a hybrid schedule

Requirements

• Extensive B2B marketing experience, preferably in the Partnership space 

• Demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution 

• Strong commercial acumen and with a track record of delivering commercial success 

• Proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects 

• Outstanding communicator and collaborator, with proven experience to influence and inspire at all levels 

• Excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members 

• Proven ability to be an adaptive strategic leader 

• Comprehensive digital skillset underpinned by data literacy  

• Experience in highly data driven Commercial outreach in close cooperation with Sales 

• Practical experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua 

• Excellent written skills with the ability to present at a senior leadership level  

• Creative flair and a curious mindset 

• Proven budget management experience  

• Track record of managing external marketing agencies 

• Solid business, analytical and critical thinking skills.  

• A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies. Experience with ABM, experimentation and CDPs is strongly preferred. 

• Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of specific channels and prospect journeys, is a very big plus. 

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice