Manager, Field Marketing (Individual Contributor)

This position is posted by Jobgether on behalf of Dairy Queen. We are currently looking for a Manager, Field Marketing (Individual Contributor) in United States.

In this role, you will serve as a key driver of local marketing initiatives, working closely with franchisees, territory operators, agencies, and internal teams to build effective strategies that fuel same-store sales growth and enhance customer engagement. You will be responsible for developing, managing, and analyzing marketing plans, ensuring alignment with national strategies while tailoring initiatives to meet regional needs. This role requires strong collaboration, leadership, and communication skills, as you will partner with multiple stakeholders to execute impactful campaigns. With a balance of strategic planning and hands-on execution, this position offers the opportunity to directly influence brand performance across diverse markets.

Accountabilities:

• Drive sales growth by developing and executing local marketing plans aligned with national brand strategy.
• Establish and manage marketing budgets, media plans, and agency partnerships, ensuring effective performance and compliance.
• Provide marketing leadership and guidance to franchisees, operators, and agencies, serving as a trusted advisor.
• Oversee approval processes for creative and marketing materials to ensure proper trademark usage.
• Collaborate with operations teams to align strategies with business goals and deliver measurable results.
• Create tools, programs, and best practices that support local promotions and maximize participation in national initiatives.
• Monitor, analyze, and report on market performance, sharing insights with stakeholders to improve campaigns.
• Support franchisee fundraising programs, new store openings, and key regional events.
• Present strategies, results, and recommendations at leadership meetings, workshops, and conferences.

• Bachelor’s degree in Marketing, Business Management, or related field, or equivalent experience.
• 5–8 years of progressive marketing experience, including advertising campaign development and media plan management.
• Experience working with or within a franchisor organization; QSR industry experience strongly preferred.
• Proven ability to collaborate with agencies and internal teams to deliver effective campaigns.
• Strong presentation, communication, and relationship management skills across diverse audiences.
• Creative thinker with the ability to design and execute innovative marketing solutions.
• Exceptional organizational and project management skills with the ability to multitask in fast-paced environments.
• Willingness to travel up to 25–30% to meet with franchisees, operators, and attend required meetings.
• Valid driver’s license and a driving record that meets insurance requirements.

• Competitive salary with eligibility for performance-based bonus ($84,270–$103,231 range).
• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off, including volunteer days and parental leave.
• Hybrid work model with collaboration days at headquarters (remote eligibility considered for certain locations).
• Office setup reimbursement for eligible remote employees.
• Inclusive culture with a strong commitment to belonging and diversity.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

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