Product Marketing Director, Software

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.

Position Summary 

Extreme Networks is seeking an innovative and results-oriented Director of Product Marketing (Software) to lead the go-to-market strategy, messaging, and positioning for our software portfolio. This includes Extreme Platform ONE, our cloud-based, AI-driven network management platform, as well as the broader suite of Extreme Networks software offerings that power wired, wireless, SD-WAN and fabric-based networking solutions. 

This role will be pivotal in shaping how Extreme articulates the value of its cloud and AI-enabled software platforms to enterprise customers, partners, and analysts. You will serve as the PMM lead for Extreme Platform ONE, defining differentiated narratives, help with competitive positioning for the product category, and driving adoption across industries and customer segments. 

As part of the Product Marketing leadership team, you will partner closely with Product Management, Sales, Corporate Marketing, and Revenue Enablement to ensure successful launches, compelling sales enablement, and accelerated software growth across Extreme’s global footprint. 

Key Responsibilities 

Product Marketing & Software Portfolio Strategy 

·       Own product marketing strategy for Extreme’s software portfolio, including Extreme Platform ONE, cloud-based management, and AI-driven applications. 

·       Develop market segmentation, buyer personas, and customer journey maps to guide messaging and GTM programs. 

·       Define competitive positioning, differentiation, and market opportunities in alignment with Extreme’s growth objectives. 

Messaging, Positioning & Content Development 

·       Craft compelling, differentiated product marketing messaging and value propositions for cloud-based and AI-driven platforms. 

·       Build customer-facing content including solution briefs, white papers, datasheets, presentations, product demos, analyst reports, explainer videos, and web content. 

·       Partner with AR/PR teams to amplify Extreme’s leadership in cloud-based networking, AI for networking, AIOps, and enterprise SaaS solutions. 

Go-to-Market Leadership Collaboration 

·       Lead GTM planning and execution for software launches, roadmap announcements, and feature rollouts. 

·       Drive alignment with Demand Generation and Field Marketing on campaigns, webinars, events, and digital initiatives. 

·       Support analyst relations, competitive intelligence, and thought leadership to strengthen Extreme’s market presence. 

Sales Enablement Support 

·       Create and deliver enablement assets: playbooks, battlecards, ROI calculators, and competitive guides. 

·       Present to and train global sales and SE teams on positioning, objection handling, and customer outcomes. 

·       Partner with Revenue Enablement to ensure consistency of Extreme’s software story across all channels. 

Customer, Partner & Analyst Engagement 

·       Engage with customers, partners, and industry analysts to collect insights and validate messaging. 

·       Build use cases, case studies, and customer success stories that highlight software-driven business outcomes. 

·       Represent Extreme in executive briefings, customer advisory boards, and industry events. 

Skills and Qualifications 

Experience: 

·       10+ years in Product Marketing, Solutions Marketing, or GTM leadership, ideally in enterprise networking, network management, SaaS, or IT data center infrastructure. 

·       Proven success in leading software or platform marketing programs, including crafting sales plays and competitive campaigns, that drive adoption and revenue growth. 

Industry Knowledge: 

·       Deep understanding of enterprise networking: wired, wireless, SD-WAN, and fabric architectures. 

·       Expertise in cloud-based network management, SaaS GTM models, and AI/ML for IT operations (AIOps). 

·       Familiarity with subscription and consumption-based pricing models. 

Strategic & Analytical Thinking: 

·       Ability to translate technical innovations into business value for multiple personas. 

·       Skilled at competitive and market analysis to identify whitespace opportunities. 

Communication & Storytelling: 

·       Exceptional written, verbal, and presentation skills to simplify complex software and AI technologies into compelling narratives. 

Collaboration: 

·       Strong cross-functional leadership skills with experience influencing Product, Sales, Marketing, and Executive stakeholders. 

Education: 

·       Bachelor’s degree in marketing, Business, or related field required; MBA preferred. 

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.