SOCIAL MEDIA AND DIGITAL MARKETING SPECIALIST

Overview

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion on Oct. 24, 2019.  New offerings include 638 upscale guestrooms in the first-ever Guitar Hotel, 168 luxury guestrooms and unique swim-up suites in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood, and 465 newly redesigned guestrooms in Hard Rock Hotel for a combined room count of 1,271 throughout the resort. Additional  amenities include the lush, “Bora Bora” style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor with 3,100 slots, 195 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The highly anticipated Hard Rock Live entertainment venue with a 7,000-person capacity, will showcase A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport. For more information, visit us online at www.seminolehardrockhollywood.com, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

Benefits & Perks:

We offer rockin' benefits that include Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunity & much more! Please visit http://www.gotoworkhappy.com/benefits to see our full list of benefits! 

Responsibilities

Reporting to the Social Media Manager, the position's primary responsibilities are to lead to all social media marketing efforts such as but not limited to research, strategy and implementation of emerging forms of digital media, social media, and paid online advertising.

Essential Duties and Responsibilities:

• Responsible for building, maintenance and engagement on all social media platform, including but not limited to Facebook, Twitter, YouTube, Instagram, Snapchat as well as, new/emerging platforms.
• Participate in planning, development and implementation of social media strategies, content calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to audience.
• Coordinate the execution of social media photography and video production.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand awareness.
• Understand current trends, technologies and advancements in social, mobile and online review sites.
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Extend marketing initiatives and editorial content into relevant external publications (news sites, blogs, etc.).
• Support advertising team to ensure alignment between digital and traditional media communications.
• Maintain Customer Service Accountability report and provide reporting as it relates to online customer sentiment. Work closely with internal departments to resolve customer service issues.
• Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
• Work closely with Internet Marketing to integrate social media into online brand campaigns.
• Write content for company blog and social platforms.
• Research local music trends ensuring the property’s relevance in the music community and with consumers.
• Monitor and adjust local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
• Monitor and adjust music play-lists to reflect current Billboard and Top 40 trends (weekly).
• Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization.
• Execute and monitor of the Sound of Your Stay brand program at the property level.
• Participate in the induction of new staff members to Hard Rock culture. Create and participate in the on-going training and development of team, focusing on music, memo, company culture and the spirit of Rock ‘n Roll.
• Meet internally to communicate vibe programs, implement new products, discuss opportunities, events, etc. 
• Responsible for community engagement and involvement.
• Support other key marketing efforts as needed.
• Performs other duties as assigned.

Qualifications

Bachelors’ in hotel management, hospitality, marketing and business administration.  A minimum of three (3) years of experience in a similar position or the equivalent combination of education and experience. 

• At least 3 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
• At least 1 years of social media/web 2.0 experience as an online marketer.
• Requires full knowledge of all areas of music industry (national and local) and lifestyle hotel products.
• Ability to prioritize and work on several projects simultaneously without being overwhelmed.
• Have demonstrated knowledge of mobile, emerging and social media, and application to advertising.
• Experience in leveraging social media platforms for an advertising campaign.
• Understand social media universe including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.
• Excellent oral and written communication skills.
• Passion for learning and demonstration.
• Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
• Attention to detail. Ability to effectively communicate in both written and verbal formats.
• Ability to assist in the planning, development, and implementation of projects/programs.
• Work well under pressure of deadlines.
• Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
• Experience preferred in brand management, development and implementation.
• Excellent customer service skills.
• Have interpersonal skills to deal effectively with employees, vendors and outside organizations.
• Professional appearance and demeanor.
• Work varied shifts, including weekends and holidays.
• Able to effectively communicate in English, in both written and oral forms. 

Work Environment:

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public. 
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

Closing:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check
• Drug Screen    

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DisclaimerWhile this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).