Marketing Operations Specialist - Marketo

Are You Ready?

CAI is a professional services company established in 1996 that has grown year over year to nearly 800 people worldwide. For Life Sciences and Mission Critical industries that need to deliver critical solutions in high-stakes environments, we provide accelerated operational readiness and unparalleled performance at the highest standard through our rigorous approach, field-tested processes, and elite expertise developed over 30 years.

Our Purpose

We exist to be the trusted solution for our clients as they strive to build a better working world and improve the human experience.

At CAI, we are committed to living our Foundational Principles, both professionally and personally:  

- We act with integrity

- We serve each other

- We serve society

- We work for our future

At CAI, we believe in a relentless dedication to excellence, pushing boundaries and surpassing expectations. From the beginning, we’ve challenged ourselves to do what others wouldn’t. Not just setting industry standards, but redefining them entirely. We are bold in our thinking and creative in our approach. We operate at the intersection of wisdom and technology and thrive when they come together with humanity. For us, operational readiness isn’t simply a goal. It’s a way of life. Because tomorrow demands to be at the forefront of today. We do this through tireless effort, precision, efficiency and an unwavering belief that there is always room for advancement. We’re not interested in how it used to be done. We’re obsessed with how it will be done.

Job Summary:

We are seeking a detail-oriented and technically skilled Marketing Operations Specialist (Marketo) to join our team. In this role, you will play a key part in executing and optimizing digital marketing programs, with a focus on campaign execution, lead management, and analytics. You will own the day-to-day management of Marketo, support Salesforce reporting, and collaborate with internal teams and external agencies to ensure our marketing initiatives generate measurable impact on pipeline and revenue.

Key Responsibilities:

1. Marketo Operations

·       Build, launch, and manage Marketo campaigns including emails, landing pages, forms, and nurture programs.

·       Manage lead scoring models, segmentation, and automated workflows to improve engagement and conversion.

·       Ensure data quality and hygiene across Marketo and Salesforce databases.

·       Develop and maintain Salesforce dashboards to track MQLs, SQLs, pipeline influence, and closed-won attribution.

·       Monitor campaign performance in Marketo and Google Analytics, providing insights and recommendations for optimization.

2. Strategic Marketing Partner

·       Collaborate with internal marketing team and external agency to deliver campaigns aligned with the marketing calendar.

·       Support process improvements, automation, and system integrations across the marketing tech stack.

Qualifications:

·       3-5 years of marketing operations experience, with hands-on Marketo expertise required.

·       Proven experience building and executing campaigns, workflows, lead scoring, and nurture streams in Marketo.

·       Familiarity with Salesforce, including reporting, dashboards, and database management.

·       Working knowledge of Google Analytics; LinkedIn Ads and Google Ads experience a plus.

·       Strong analytical skills with the ability to translate data into actionable insights.

·       Attention to detail and ability to thrive in a metrics-driven environment.

·       Experience collaborating with cross-functional teams and external agencies.

Preferred Skills:

·       Marketo certification or equivalent advanced platform experience.

·       Strong project management and organizational skills.

·       Curiosity and initiative to identify opportunities for marketing performance improvement.

·       Excellent communication skills and a team-oriented mindset.

Leadership Competencies:

1. Campaign Management & Execution

·       Build, launch, and optimize Marketo campaigns (emails, landing pages, forms, nurture programs).

·       Manage lead scoring, segmentation, and workflows to drive engagement and conversions.

·       Collaborate with internal teams and external agencies to deliver campaigns aligned to the marketing calendar.

2. Data & Analytics

·       Ensure data quality across Marketo and Salesforce.

·       Develop and maintain Salesforce dashboards to track MQLs, SQLs, pipeline impact, and revenue attribution.

·       Monitor campaign performance with Marketo and Google Analytics; provide insights and optimization recommendations.

3. Systems & Process Optimization

·       Own day-to-day Marketo operations.

·       Support Salesforce reporting and database management.

·       Drive process improvements, automation, and integrations across the martech stack.

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We are an equal opportunity employer; we are proud to employ veterans and promote diversity and inclusion in our workplace. Diversity is a strength for our global company. We pledge that CAI will be operated in a way that is fair and equitable to all – our employees, our customers, and the broader society.

This job description is not all inclusive and you may be asked to do other duties. CAI will also consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance Act (FCA) / Fair Chance Ordinance (FCO).