Senior Marketing & Proposals Specialist
Job Description
This role blends hands-on marketing execution with proposal/RFP support to generate new business opportunities for a growing NYC-based security systems integrator.
You’ll drive visibility and lead flow through SEO, content, and social media, while also supporting compliant, high-quality proposal submissions for government and commercial bids. The ideal candidate is a B2B marketing generalist who can also switch hats and handle structured RFP documentation with precision.
- Marketing & Demand Gen
- Own local SEO for NYC metro: keyword research (e.g., “security assessments NYC”, “security cameras New York”), on-page optimization, and Google Business Profile improvements.
- Plan and publish consistent content: blogs, social posts, and thought leadership tailored to physical security buyers.
- Recommend and coordinate short talking-head videos (you ideate/script, client records, you edit/publish).
- Explore/test paid social ads to boost awareness and lead capture, with realistic expectations for long-cycle B2B sales.
- Proposals / RFPs
- Interpret complex RFQs/RFPs; create detailed checklists and ensure 100% compliance with requirements.
- Draft strong scope/approach narratives; track deadlines; submit proposals on time.
- Maintain a proposal library and tracker, updating templates for speed and accuracy.
- Prospecting / Pipeline Support
- Research and identify target accounts (new construction, museums, commercial offices).
- Build clean lead lists and execute non-spammy outreach sequences (email/LinkedIn) to secure first meetings.
- Proven B2B marketing generalist with hands-on local SEO and content creation.
- RFP/Proposal response experience (government or enterprise) with strict compliance.
- Strong portfolio of work: SEO outcomes, content samples, campaigns, and redacted proposal excerpts.
- Excellent English writing skills (concise, professional, persuasive).
- Deadline-driven: able to prioritize RFPs when urgent.
- US Eastern Time overlap for meetings and check-ins.
- Integrity in outreach—relationship-first, never spammy.
- Background in physical security, construction, or systems integration.
- Light video editing for reels/talking-head content (B-roll, captions).
- Experience running paid social for high-ticket B2B deals.
- Familiarity with CRM tools and prospect research.
- SEO: Google Search Console, Google Business Profile, Moz/Ahrefs/Similar.
- Content: Google Docs, Canva/Adobe; LinkedIn & Instagram scheduling tools.
- Proposals: Google Workspace/Microsoft Office; project trackers (Sheets/ClickUp/Notion).
Average salary estimate
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