Web Strategy Director
Skills
- Enterprise website management and revenue-focused optimization
- Advanced SEO strategy and execution
- AI optimization and emerging search discovery (e.g., ChatGPT, Perplexity)
- CMS expertise (WordPress)
- Web analytics and tag management (Google Analytics, GTM, Mixpanel)
- SEO tooling (SEMrush, Ahrefs, Screaming Frog)
- Cookie management and privacy compliance (OneTrust)
- Understanding of HTML, CSS, and JavaScript
Responsibilities
- Define and execute a data-driven web strategy aligned to quarterly revenue goals and conversion funnels.
- Own key web metrics including traffic, conversion rates, lead quality, and revenue attribution.
- Build and run enterprise-level SEO strategy to improve organic rankings in the digital asset and stablecoin infrastructure space.
- Design and implement AI-native discovery strategies for channels like ChatGPT, Perplexity, and Claude.
- Lead website testing, experimentation, personalization, and roadmap for conversion optimization.
- Oversee CMS, third-party vendors, web technologies, and future localization efforts for global markets.
- Manage cookie management and consent to ensure privacy compliance and data transparency.
- Hire, mentor, and lead a cross-functional web strategy team (developers, SEO managers), setting KPIs and driving accountability.
- Collaborate with Brand and Design teams to ensure a cohesive digital brand experience.
Education
- Bachelor's degree or equivalent experience preferred
- Advanced degree (MBA, MS) optional and beneficial
Benefits
- Competitive base salary with target bonus opportunities
- Very competitive equity grants
- Generous health and other standard employee benefits
- Remote-first flexibility (U.S. Eastern or Central time zones)
- Professional development and team mentorship opportunities
Average salary estimate
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