Sales Development Representative

About TrueLoyal

TrueLoyal is a high-growth company disrupting the customer loyalty and retention market. We empower global brands to build meaningful customer connections and deliver measurable impact through innovative, enterprise-grade technology.

The Role

As a Sales Development Representative, you will be integral to the expansion of TrueLoyal's pipeline by generating qualified new business opportunities within the enterprise segment. You will act as the front line of the sales process, engaging with prospects and nurturing initial interest to set up high-quality meetings for the Account Executive team.

What we value at TrueLoyal:

• We over Me: Collaborative, team-first mentality.
• Customer Obsession: Every decision starts with what delights the customer.
• Empathy with Action: Listen deeply, then move fast.
• Adaptability: Embrace pivots and iterate quickly.
• Bias for Action: Fail fast, learn, and accelerate progress.
• Purpose: Build with intent and ambition.

Your Main Responsibilities:

• Outbound Prospecting: Proactively research and identify potential accounts and key stakeholders (managers to C-level) within target industries (retail, QSR, travel, entertainment).
• Lead Qualification: Conduct high-volume outreach via email, phone, and social channels to qualify inbound marketing leads and strategically nurture prospects.
• Meeting Generation: Successfully articulate TrueLoyal's value proposition to potential customers and book discovery meetings for the Enterprise Account Executives.
• CRM Management: Maintain impeccable pipeline hygiene in the CRM, accurately tracking all activities and qualifying information to ensure seamless handoffs.
• Collaboration: Work closely with Account Executives and Marketing to ensure alignment on messaging, territory strategy, and campaign execution.

Ideally, You’ll Bring:

• 3-5+ years of experience in a sales development, lead generation, or similar role (SaaS/B2B preferred).
• Demonstrated ability to meet and exceed targets for qualified opportunities.
• Excellent written and verbal communication skills with the ability to engage senior stakeholders.
• A high level of organization and process-driven approach to pipeline management.
• Ability to thrive in a constantly changing, fast-paced, high-growth environment.
• Familiarity with sales tools (CRM,  AI based outreach platforms, prospecting databases).

This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.

We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.

Benefits

• Premier Health Insurance plan with $0 deductible and $0 co-pay
• Dental and vision insurance plans
• Medical and dependent care flexible spending accounts
• Open PTO - we like to keep this simple...making time for life is important!
• 9 paid standard holidays each year in addition to open PTO
• 401(k) savings plan with Employer Matching
• Company-paid Life, AD&D, and Disability coverage
• A collaborative, entrepreneurial learning environment with a proven playbook
• Be part of a high-growth company revolutionizing customer loyalty
• Work with cutting-edge technology and innovative products
• Competitive salary, benefits, and growth opportunities
• Fun work atmosphere