Fast Facts

Looking for a National Sales Executive to drive growth in K–12 institutional sales for Mrs. Wordsmith, an award-winning EdTech company specializing in game-based learning for children aged 3-13. This remote position requires expertise in the K–12 sales process and the ability to convert leads into signed agreements.

Responsibilities: Develop and execute sales plans, manage the sales cycle, engage in prospecting, and represent the company at conferences and trade shows.

Skills: Proven experience in K-12 sales, strong relationship-building skills, ability to manage a sales cycle, and familiarity with sales playbooks.

Qualifications: Successful track record in selling to K–12 districts, established education networks, and self-motivated with organizational skills.

Location: US

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.

Are you ready to drive sales for an award-winning K-12 innovator that is revolutionizing education through fun technology and game-based learning?

Mrs. Wordsmith combines proven learning science with Hollywood-quality animation to create outrageously fun educational games, books, and apps. They are on a mission to empower kids aged 3-13 to express themselves, ace exams, write confidently, and fall in love with reading - all through the power of play. They have been named one of TIME's best EdTech companies in the world for both 2024 and 2025.

Mrs. Wordsmith is seeking a results-driven sales professional to drive growth in K–12 institutional sales as their new National Sales Executive for the US. This remote role will collaborate with internal and external partners to drive warm leads to signed contracts while also prospecting for and developing new district partnerships.

Success will require deep familiarity with the K–12 decision-making processes, the ability to build trust with district leaders, and a relentless focus on closing late-stage new revenue opportunities. The ideal candidate will be well-versed in establishing and using sales playbooks and efficient sales processes to drive growth.

Major Responsibilities

• Develop and execute annual sales plan to achieve national sales targets within the K-12 education sector.
• Convert warm introductions from outside consultants and company leadership into signed district and state-level agreements.
• Engage in prospecting activities to identify and qualify new leads and expand the sales pipeline.
• Expertly manage sales cycle including proposals, tailored presentations, product demos, negotiations, and contracting.
• Collaborate with internal leadership and consultants to refine positioning, pricing, and closing strategies.
• Establish and implement a US sales playbook to standardize and optimize the sales process.
• Translate the value of products into outcomes that resonate with superintendents, curriculum directors, principals, and purchasing committees.
• Represent the company at key conferences, trade shows, and district-level meetings, focusing on accelerating deals already in motion.
• Provide structured feedback to product and marketing teams based on buyer needs and objections uncovered during late-stage conversations.
• Provide regular sales forecasts, reports, and updates to senior management all with an eye on delivering against agreed revenue targets.

Preferred Qualifications

• Successful track record selling into US K–12 districts, ideally with digital or blended instructional materials.
• Proven relationship-building skills and established education networks.
• Demonstrated “hunter” mentality who thrives on closing new business.
• Self-starting ability, experience, and organizational skills to thrive in a fast-paced, start-up environment
• Mission-based with an authentic understanding and commitment to the power of education.

Mrs. Wordsmith creates award-winning books, games, and apps that make reading and writing irresistible to children. Backed by the world’s leading literacy experts and powered by quality animation and cutting-edge game design, their resources boost vocabulary, reading fluency, and confidence—all through play.

As a company, Mrs. Wordsworth values effective teamwork, collaboration, and autonomy. They encourage their teams to respectfully challenge the work and each other for a better output. Mrs. Wordsmith believes in fun – it is core to everything they do. They believe it leads to the best educational outcomes for their favorite customers – kids!

The Renaissance Network – Building World-Class Teams to Impact Education

We process certain personal information about you for our legitimate business interests to identify and contact suitable candidates about positions that may be relevant to them. Details are set out in our Privacy Policy (ren-network.com/privacy-policy).

The Renaissance Network (TRN) is an equal opportunity employer. TRN complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.