Senior Events Marketing Manager (AMERS) (Req # 1764)

About SugarCRM

From the very beginning, SugarCRM had a unique vision: to offer a different kind of customer relationship management (CRM) software. We pioneered a solution that easily adapts to customer needs, and now, more than two decades later, we’re on a mission to help sales teams reach their highest potential. 

Our diverse team around the world shares a passion for helping customers succeed. Together, we’re building a culture that values personal and professional growth—and we’re proud to be recognized as a Great Place to Work. We care about work/life balance and flexibility for our employees, and we're proud of how we show up for our customers every day. 

If you're looking to level up your career and help businesses grow better and faster, you’re in the right place. Learn more about SugarCRM careers and how you can be part of our journey.

As the Sr. Events Marketing Manager (AMERS), you will be responsible for paid and virtual events, such as Industry Trade Shows, VIP Events, and Field Events, while supporting regional Partner and Customer Events, and Webinars. You will need to act strategically while also executing tactically. This role will be challenged to push boundaries, propose and execute new ideas, and establish best practices.

**This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 3 days per week**

• Plan and host virtual and in-person events to create net-new sales opportunities, accelerate pipeline, and deepen partner and customer relationships.
• Lead annual event strategy planning, including thematic development, and cross-functional KPIs aligned to pipeline and revenue targets.
• Partner with internal stakeholders (marketing, sales, SDRs, customer success, product, brand, and GTM teams) to ideate, select, and execute Industry Tradeshows, VIP Events, Field Events, Webinars, and support regional Partner and Customer Events.
• Manage all aspects of event execution including planning, budgeting, logistics, vendor and contract management, creative direction, speaker coordination, and on-site execution.
• Design and implement immersive event activations that align brand storytelling with impactful customer experiences.
• Launch innovative event formats such as executive forums, CX workshops, micro-dinners, and private salons to expand executive engagement.
• Maintain a master event calendar in partnership with GTM and key stakeholders to ensure market alignment and resource coordination.
• Source and negotiate venues, and design programs for VIP experiences such as executive dinners, summits, and partner events.
• Evaluate trade association event and webinar opportunities
• Lead executive briefing prep and post-event communications including run-of-show, talking points, and strategic debriefs.
• Develop and maintain standard operating procedures, playbooks, and training resources to scale internal event processes and ensure alignment across teams.
• Track and optimize the full event funnel—from promotion through follow-up—to improve conversion rates and performance.
• Establish a robust reporting framework to measure event success across the funnel (e.g. pipeline generated/influenced, ROI) and deliver post-event readouts.
• Evaluate event ROI and recommend budget reallocations based on performance.
• Collaborate with Marketing Operations on lead capture systems and event tech stack to ensure clean data and effective lead routing.

• 5+ years of experience planning, executing, and measuring events and integrated marketing programs of varying sizes and complexity
• 2+ years of demand generation experience in high-growth B2B SaaS environments; experience in Manufacturing, Wholesale, or Distribution verticals is strongly preferred
• 2+ years of hands-on experience with marketing automation platforms and CRM systems as a user
• Proven ability to manage multiple marketing initiatives simultaneously, from concept through execution
• Strong analytical mindset with the ability to derive actionable insights from performance metrics and optimize accordingly
• Previous experience creating virtual and in person events to support ABM motions and campaigns is preferred.
• Prior experience in startup environments is a plus
• Proficiency in using project management tools to drive timely and coordinated execution
• Exceptional attention to detail with a consistent track record of accuracy in project planning and execution
• Strategic thinker and natural problem-solver who can navigate both tactical execution and big-picture alignment
• Self-starter with a proactive, solution-oriented mindset who thrives in ambiguous, fast-moving environments
• Collaborative, high-energy team player with a growth mindset and ability to adapt quickly
• Willingness and ability to travel as needed for in-person events and key meetings

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.

Benefits and Perks:

Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:

·       Excellent healthcare package for you and your family

·       Savings and Investment – 401(k) match

·       Unlimited Paid Time Off

·       Paid Parental Leave

·       Online Legal Services (Rocket Lawyer)

·       Financial Planning Services (Origin)

·       Discounted Pet Insurance (Embrace Pet Insurance)

·       Corporate Benefit Program (Working Advantage).  This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public

·       Health and Wellness Reimbursement Program

·       Travel Discounts

·       Educational Resources - Career & Personal Development Program

·       Employee Referral Bonus Program

·       We are a merit-based company - many opportunities to learn, excel and grow your career!

If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

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