Creative Localization Designer (1-Year Contract)

Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Viki is a global entertainment streaming platform that specializes in Asian content. Our platform enables millions of viewers to discover and enjoy primetime shows and movies, subtitled in over 150 languages. Headquartered in San Mateo, California, we also have offices in Singapore, Seoul, and Shanghai, ensuring a strong global presence and a deep connection to the heart of Asian entertainment. Our platform is home to a large and loyal community of fans who share a passion for Asian culture and entertainment. Join us in our mission to bridge cultures and connect the world to Asian entertainment. At Rakuten Viki, we offer a chance to be part of a global community that celebrates culture, creativity, and connection.

About the role:

Rakuten Viki is seeking a Creative Localization Designer (1-Year Contract Role) to support our Brand Marketing team, based in San Mateo, CA. This role will be responsible for localizing marketing creative assets for global audiences. The ideal candidate has good design fundamentals, strong attention to detail, a keen eye for layout and typography, and experience working with brand guidelines to update static images and short videos for multilingual use. You’ll collaborate with our marketing and localization teams to deliver high-quality, localized creatives that enhance engagement and brand consistency across regions.

This is a contract role based in San Mateo, CA and will report to the Manager, Brand & Product Marketing. 

Key Responsibilities:

• Update and export localized versions of marketing assets (e.g., static images, social posts, banners, short videos) by replacing English copy with translated text for multiple languages and formats

• Ensure all localized designs remain visually balanced and aligned with brand and platform guidelines

• Adapt typography, layouts, and animation timing for various languages while preserving visual consistency

• Organize and maintain structured project files for streamlined versioning

• Collaborate with internal teams and stakeholders to manage and prioritize asset requests

• Deliver assets accurately and on time for multiple campaigns and markets

Qualifications:

• Bachelor’s degree in Graphic Design, Digital Design, or Digital Art or related field

• Proficiency in design tools such as Adobe Photoshop, Illustrator and basic knowledge of Adobe Premiere Pro

• Basic understanding of video editing and animation and willingness to learn on the spot

• Strong creative and conceptual thinking with an eye for detail

• Self-starter with excellent time-management skills and ability to meet deadlines

• Strong communication skills and a collaborative mindset

Requirements:

• Proficiency in design tools such as Adobe Photoshop, Illustrator, Premiere Pro, and/or After Effects

• Strong understanding of design principals and motion animation with experience working with multilingual content

• Experience with digital marketing or social creative production is a plus

• Detail-oriented with the ability to manage multiple projects and deadlines

• Familiarity with localization best practices a plus; language skills in Spanish, Portuguese, or French a bonus but not required

• Experience in direct-to-consumer (B2C) industry required. Experience with entertainment or subscription services is a plus.

• Thrive in a fast-paced and dynamic environment, managing multiple projects while delivering results on time.

• Familiarity with Asian entertainment.

• Hybrid working arrangement in San Mateo, CA or remote with prior approval

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.